Staedtler vs uni-ball:Which is searched more?
In September 2026, Staedtler had more branded searches than uni-ball among pen and stationery brands worldwide. Staedtler was estimated to have 74K branded searches compared to uni-ball’s 14.8K, and held a 7.4% Share of Search versus uni-ball’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Staedtler or uni-ball?
Compare the pen, marker and stationery brands people write. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Staedtler, uni-ball. The figures are in the table below the chart.
View monthly share of search table
| Month | BIC | Moleskine | Sharpie | Staedtler | Pilot | uni-ball |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 20.5% | 16.8% | 9.2% | 3.2% | 1.5% |
| Nov 2025 | 47.3% | 24.3% | 16.3% | 7.3% | 3.3% | 1.5% |
| Dec 2025 | 44.3% | 27.6% | 15.2% | 6.8% | 4.7% | 1.4% |
| Jan 2026 | 47% | 23.5% | 15.8% | 8.7% | 3.7% | 1.4% |
| Feb 2026 | 48.9% | 19.6% | 16.1% | 8.8% | 4.5% | 2.2% |
| Mar 2026 | 49.4% | 17.1% | 20.8% | 7.6% | 3.2% | 1.9% |
| Apr 2026 | 51.6% | 17.8% | 17.8% | 6.5% | 4.6% | 1.6% |
| May 2026 | 47.9% | 19.2% | 19.2% | 7% | 4.9% | 1.7% |
| Jun 2026 | 50.1% | 20.6% | 16.8% | 7.5% | 3.4% | 1.5% |
| Jul 2026 | 49.6% | 20.4% | 16.7% | 7.5% | 4.1% | 1.8% |
| Aug 2026 | 50.1% | 20% | 16.4% | 7.4% | 4.6% | 1.5% |
| Sep 2026 | 50.5% | 20.2% | 16.6% | 7.4% | 3.8% | 1.5% |
How has the Staedtler and uni-ball comparison changed over the last 12 months?
3 findings
- Staedtler was ahead of uni-ball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among pen and stationery brands worldwide moved from 9.2% to 7.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, uni-ball’s estimated Share of Search among pen and stationery brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for pen and stationery brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Other head-to-heads among pen and stationery brands
How each brand is measured
Brandwave collects information about searches that people make online using Staedtler’s and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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