BIC vs Pilot:Which is searched more?
In September 2026, Pilot had more branded searches than BIC among pen and stationery brands worldwide. Pilot was estimated to have 1M branded searches compared to BIC’s 503K, and held a 51.1% Share of Search versus BIC’s 25.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BIC or Pilot?
Compare the pen, marker and stationery brands people write. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pilot, BIC. The figures are in the table below the chart.
View monthly share of search table
| Month | Pilot | BIC | Moleskine | Sharpie | Staedtler | uni-ball |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 22% | 9.3% | 7.6% | 4.2% | 0.68% |
| Nov 2025 | 50.6% | 24.2% | 12.4% | 8.3% | 3.7% | 0.75% |
| Dec 2025 | 49.1% | 23.7% | 14.8% | 8.1% | 3.6% | 0.73% |
| Jan 2026 | 54.8% | 22.1% | 11% | 7.4% | 4.1% | 0.66% |
| Feb 2026 | 55.5% | 22.8% | 9.2% | 7.5% | 4.1% | 1% |
| Mar 2026 | 51.7% | 24.7% | 8.5% | 10.4% | 3.8% | 0.93% |
| Apr 2026 | 53.1% | 25.4% | 8.8% | 8.8% | 3.2% | 0.79% |
| May 2026 | 50.2% | 25.1% | 10.1% | 10.1% | 3.7% | 0.9% |
| Jun 2026 | 51.5% | 25.2% | 10.3% | 8.5% | 3.8% | 0.76% |
| Jul 2026 | 56.3% | 22.6% | 9.3% | 7.6% | 3.4% | 0.83% |
| Aug 2026 | 51.1% | 25.7% | 10.3% | 8.4% | 3.8% | 0.76% |
| Sep 2026 | 51.1% | 25.7% | 10.3% | 8.4% | 3.8% | 0.76% |
How has the BIC and Pilot comparison changed over the last 12 months?
3 findings
- Pilot was ahead of BIC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide moved from 22% to 25.7%, and its estimated monthly branded searches moved from 478K to 503K.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among pen and stationery brands worldwide moved from 56.2% to 51.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for pen and stationery brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Pilot worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
Other head-to-heads among pen and stationery brands
How each brand is measured
Brandwave collects information about searches that people make online using BIC’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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