How popular isMoleskine in search?
In September 2026, there were an estimated 201K branded searches for Moleskine worldwide which held steady over the last 12 months. Moleskine holds 20.2% estimated Share of Search among pen and stationery brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pen and stationery brands compete with Moleskine?
Share of Search by month for BIC, Moleskine, Sharpie, Staedtler, Pilot. The figures are in the table below the chart.
View monthly share of search table
| Month | BIC | Moleskine | Sharpie | Staedtler | Pilot | uni-ball |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 20.5% | 16.8% | 9.2% | 3.2% | 1.5% |
| Nov 2025 | 47.3% | 24.3% | 16.3% | 7.3% | 3.3% | 1.5% |
| Dec 2025 | 44.3% | 27.6% | 15.2% | 6.8% | 4.7% | 1.4% |
| Jan 2026 | 47% | 23.5% | 15.8% | 8.7% | 3.7% | 1.4% |
| Feb 2026 | 48.9% | 19.6% | 16.1% | 8.8% | 4.5% | 2.2% |
| Mar 2026 | 49.4% | 17.1% | 20.8% | 7.6% | 3.2% | 1.9% |
| Apr 2026 | 51.6% | 17.8% | 17.8% | 6.5% | 4.6% | 1.6% |
| May 2026 | 47.9% | 19.2% | 19.2% | 7% | 4.9% | 1.7% |
| Jun 2026 | 50.1% | 20.6% | 16.8% | 7.5% | 3.4% | 1.5% |
| Jul 2026 | 49.6% | 20.4% | 16.7% | 7.5% | 4.1% | 1.8% |
| Aug 2026 | 50.1% | 20% | 16.4% | 7.4% | 4.6% | 1.5% |
| Sep 2026 | 50.5% | 20.2% | 16.6% | 7.4% | 3.8% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 503K | 0% | +0.4 points | |
| 2, held 2nd | 20.2% | 201K | 0% | +0.2 points | |
| 3, held 3rd | 16.6% | 165K | 0% | +0.1 points | |
| 4, held 4th | 7.4% | 74K | 0% | +0.1 points | |
| 5, held 5th | 3.8% | 38K | -17.7% | -0.8 points | |
| 6, held 6th | 1.5% | 14.8K | 0% | 0 points |
1.BIC
50.5%
Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.4 points.
20.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Sharpie
16.6%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.4%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Pilot3.8%
Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.8 points.
6.
uni-ball1.5%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Moleskine and its closest rivals
How has branded search demand for Moleskine changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Moleskine worldwide held steady at 201K.
- Across the 12 months ending September 2026, Moleskine’s estimated Share of Search among pen and stationery brands worldwide peaked at 27.6% in December 2025 and was lowest at 17.1% in March 2026.
How did search popularity change for pen and stationery brands worldwide in September 2026?
2 changes
In September 2026, Pilot lost estimated Share of Search among pen and stationery brands worldwide, from 4.6% to 3.8%.
Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Moleskine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stationery | 2nd of 6 | 18% | Show ranking |
| Pen and stationery brands | 2nd of 6 | 20.2% | Shown above |
| Notebooks | 1st of 6 | 46% | Show ranking |
| Notebook brands | 1st of 3 | 64.1% | Show ranking |
How is Moleskine measured?
Brandwave collects information about searches that people make online using Moleskine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- moleskine
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Is Moleskine your brand?
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