Field Notes vs Moleskine:Which is searched more?
In August 2026, Moleskine had more branded searches than Field Notes among notebooks worldwide. Moleskine was estimated to have 201K branded searches compared to Field Notes’ 78.6K, and held a 47.3% Share of Search versus Field Notes’ 18.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Field Notes or Moleskine?
Compare the notebooks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moleskine, Field Notes. The figures are in the table below the chart.
View monthly share of search table
| Month | Moleskine | Field Notes |
|---|---|---|
| Oct 2025 | 50.6% | 19% |
| Nov 2025 | 53.3% | 16.3% |
| Dec 2025 | 52.4% | 13.7% |
| Jan 2026 | 47.5% | 14.5% |
| Feb 2026 | 46.7% | 20.5% |
| Mar 2026 | 47.9% | 21.9% |
| Apr 2026 | 50.2% | 19.6% |
| May 2026 | 49.7% | 20.4% |
| Jun 2026 | 50.3% | 19.6% |
| Jul 2026 | 47.3% | 18.4% |
| Aug 2026 | 47.3% | 18.5% |
| Sep 2026 | — | — |
How has the Field Notes and Moleskine comparison changed over the last 12 months?
3 findings
- Moleskine was ahead of Field Notes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide moved from 19% to 18.5%, and its estimated monthly branded searches moved from 75.3K to 78.6K.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide moved from 50.6% to 47.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for notebooks worldwide in August 2026?
0 changes
Neither Field Notes nor Moleskine moved beyond provider rounding among notebooks in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Field Notes’ and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Field Notes
2 branded search terms
- field notes
- fieldnotes
Moleskine
1 branded search term
- moleskine
Put your own brand in this comparison
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