How popular isMoleskine in search?
In August 2026, there were an estimated 201K branded searches for Moleskine worldwide which held steady over the last 11 months. Moleskine holds 47.3% estimated Share of Search among notebooks worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Moleskine47.3%
Leuchtturm191725.9%
Field Notes18.5%- Rhodia5.2%
- Oxford1.9%
Clairefontaine1.3%
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Which notebooks compete with Moleskine?
Share of Search by month for Moleskine, Leuchtturm1917, Field Notes, Rhodia. The figures are in the table below the chart.
View monthly share of search table
| Month | Moleskine | Leuchtturm1917 | Field Notes | Rhodia | Oxford | Clairefontaine |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 22.8% | 19% | 5.6% | 1.1% | 0.91% |
| Nov 2025 | 53.3% | 23.8% | 16.3% | 4.8% | 0.78% | 0.95% |
| Dec 2025 | 52.4% | 28.7% | 13.7% | 3.9% | 0.51% | 0.77% |
| Jan 2026 | 47.5% | 31.8% | 14.5% | 4.3% | 0.85% | 1% |
| Feb 2026 | 46.7% | 25.6% | 20.5% | 5.1% | 1% | 1% |
| Mar 2026 | 47.9% | 21.5% | 21.9% | 6.4% | 1% | 1.3% |
| Apr 2026 | 50.2% | 22.5% | 19.6% | 5.5% | 0.88% | 1.3% |
| May 2026 | 49.7% | 22.3% | 20.4% | 5.5% | 0.87% | 1.3% |
| Jun 2026 | 50.3% | 22.6% | 19.6% | 5.5% | 0.88% | 1.1% |
| Jul 2026 | 47.3% | 25.9% | 18.4% | 5.2% | 1.9% | 1.3% |
| Aug 2026 | 47.3% | 25.9% | 18.5% | 5.2% | 1.9% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 201K | +21.8% | 0 points | |
| 2, held 2nd | 25.9% | 110K | +21.5% | -0.1 points | |
| 3, held 3rd | 18.5% | 78.6K | +22.2% | +0.1 points | |
| 4, held 4th | 5.2% | 22.2K | +22.7% | 0 points | |
| 5, held 5th | 1.9% | 8.1K | +22.7% | 0 points | |
| 6, held 6th | 1.3% | 5.4K | +22.7% | 0 points |
47.3%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.
25.9%
Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share -0.1 points.
18.5%
Held 3rd. 78.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
4.Rhodia
5.2%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.
5.Oxford
1.9%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
1.3%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between Moleskine and its closest rivals
How has branded search demand for Moleskine changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Moleskine worldwide held steady at 201K.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide decreased from 50.6% to 47.3%.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide peaked at 53.3% in November 2025 and was lowest at 46.7% in February 2026.
How did search popularity change for notebooks worldwide in August 2026?
3 changes
Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.87% to 1.9% in August 2026.
Estimated monthly branded searches for Clairefontaine worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.
Estimated monthly branded searches for Leuchtturm1917 worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.
Where does Moleskine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stationery | 2nd of 6 | 23.1% | Show ranking |
| Notebooks | 1st of 6 | 47.3% | Shown above |
How is Moleskine measured?
Brandwave collects information about searches that people make online using Moleskine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- moleskine
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