Brandwave

How popular isField Notes in search?

In August 2026, there were an estimated 60.5K branded searches for Field Notes worldwide which held steady over the last 11 months. Field Notes holds 14.9% estimated Share of Search among notebooks worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Moleskine49.4%
  2. Leuchtturm191727%
  3. Field Notes14.9%
  4. Rhodia5.5%
  5. Oxford2%
  6. Clairefontaine1.3%
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Which notebooks compete with Field Notes?

Field Notes against notebooks worldwide, by month

Share of Search by month for Moleskine, Leuchtturm1917, Field Notes, Rhodia. The figures are in the table below the chart.

View monthly share of search table
MonthMoleskineLeuchtturm1917Field NotesRhodiaOxfordClairefontaine
Oct 202552.6%23.7%15.8%5.8%1.2%0.94%
Nov 202555.1%24.6%13.5%5%0.81%0.99%
Dec 202554.1%29.7%10.9%4%0.52%0.79%
Jan 202648.9%32.8%12%4.4%0.87%1.1%
Feb 202648.3%26.5%17.7%5.3%1.1%1.1%
Mar 202650%22.4%18.4%6.7%1.1%1.3%
Apr 202652.6%23.6%15.8%5.8%0.92%1.4%
May 202652.6%23.6%15.8%5.8%0.92%1.4%
Jun 202652.7%23.6%15.8%5.8%0.93%1.1%
Jul 202649.4%27.1%14.8%5.4%2%1.3%
Aug 202649.4%27%14.9%5.5%2%1.3%
Sep 2026——————

  1. 1.Moleskine

    49.4%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.

  2. 2.Leuchtturm1917

    27%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share -0.1 points.

  3. 3.Field Notes

    14.9%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Rhodia

    5.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Oxford

    2%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  6. 6.Clairefontaine

    1.3%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Field Notes and its closest rivals

How has branded search demand for Field Notes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Field Notes worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide decreased from 15.8% to 14.9%.
  • Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide peaked at 18.4% in March 2026 and was lowest at 10.9% in December 2025.

How did search popularity change for notebooks worldwide in August 2026?

  1. Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.92% to 2% in August 2026.

  2. Estimated monthly branded searches for Clairefontaine worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Leuchtturm1917 worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

How is Field Notes measured?

Brandwave collects information about searches that people make online using Field Notes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • field notes

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How the Brand Demand Index is measured

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