Brandwave

Clairefontaine vs Field Notes:Which is searched more?

In August 2026, Field Notes had more branded searches than Clairefontaine among notebooks worldwide. Field Notes was estimated to have 78.6K branded searches compared to Clairefontaine’s 5.4K, and held an 18.5% Share of Search versus Clairefontaine’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among notebooks worldwide in August 2026Which is more popular in search, Clairefontaine or Field Notes?
Clairefontaine1.3%5.4K searches
vs
Field Notes18.5%78.6K searches

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Which is more popular in search, Clairefontaine or Field Notes?

Compare the notebooks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clairefontaine and Field Notes among notebooks worldwide, by month

Share of Search by month for Field Notes, Clairefontaine. The figures are in the table below the chart.

View monthly share of search table
MonthField NotesClairefontaine
Oct 202519%0.91%
Nov 202516.3%0.95%
Dec 202513.7%0.77%
Jan 202614.5%1%
Feb 202620.5%1%
Mar 202621.9%1.3%
Apr 202619.6%1.3%
May 202620.4%1.3%
Jun 202619.6%1.1%
Jul 202618.4%1.3%
Aug 202618.5%1.3%
Sep 2026——

How has the Clairefontaine and Field Notes comparison changed over the last 12 months?

  • Field Notes was ahead of Clairefontaine in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Clairefontaine’s estimated Share of Search among notebooks worldwide moved from 0.91% to 1.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
  • Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide moved from 19% to 18.5%, and its estimated monthly branded searches moved from 75.3K to 78.6K.

How did search popularity change for notebooks worldwide in August 2026?

  1. Estimated monthly branded searches for Clairefontaine worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Clairefontaine’s and Field Notes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clairefontaine

1 branded search term

  • clairefontaine notebooks

Field Notes

2 branded search terms

  • field notes
  • fieldnotes

How the Brand Demand Index is measured

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