Brandwave

How popular isPentel in search?

In September 2026, people searched for Pentel by name about 63,800 times worldwide, a 6.9% increase from the previous year. These searches made up 2.8% of all global pen and stationery brand searches, placing Pentel 11th out of 13 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. BIC28.1%
  2. Parker16.8%
  3. Moleskine11.2%
  4. Pilot9.7%
  5. Sharpie9.2%
  6. Muji5.1%
  7. Leuchtturm19175.1%
  8. +2 more
  9. Lamy2.8%
  10. Pentel2.8%
  11. Rhodia1.2%
  12. +1 more
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Which pen and stationery brands compete with Pentel?

Pentel against pen and stationery brands worldwide, by month

Share of searches by month for BIC, Parker, Moleskine, Pilot, Sharpie, Muji, Leuchtturm1917, Staedtler, Zebra, Lamy, Pentel. The figures are in the table below the chart.

View monthly share of searches table
MonthBICParkerMoleskinePilotSharpieMujiLeuchtturm1917StaedtlerZebraLamyPentelRhodiauni-ball
Oct 202529.3%12.3%12.3%8.7%10.1%4.5%5.5%5.5%3.3%3%3%1.4%0.91%
Nov 202527.9%11.7%14.4%8.4%9.6%6.1%6.4%4.3%3.2%2.9%2.9%1.3%0.86%
Dec 202525.4%12.9%15.8%8.5%8.7%5.6%8.7%3.9%2.8%3.2%2.6%1.2%0.78%
Jan 202627.2%11.1%13.6%8.2%9.1%5.5%9.1%5%3%2.7%3.3%1.2%0.82%
Feb 202627.8%13.6%11.2%10%9.1%5%6.1%5%3%3.3%3.3%1.2%1.2%
Mar 202629.3%12.3%10.1%8.7%12.3%5.7%4.5%4.5%3.3%3%3.7%1.4%1.1%
Apr 202631.8%11%11%10.1%11%5.1%4.9%4%3%2.7%3.3%1.2%0.98%
May 202628.6%11.5%11.5%10.6%11.5%5.3%5.2%4.2%3.1%2.8%3.4%1.3%1%
Jun 202628.6%14.3%11.7%9.7%9.6%5.4%5.3%4.3%2.6%2.9%3.5%1.3%0.86%
Jul 202626.2%16%10.7%10.9%8.8%5.4%5.9%3.9%2.9%3.9%3.2%1.2%0.96%
Aug 202628%13.7%11.2%10.1%9.2%6.2%6.1%4.1%3%3.4%2.8%1.2%0.83%
Sep 202628.1%16.8%11.2%9.7%9.2%5.1%5.1%4.1%3%2.8%2.8%1.2%0.83%

  1. 1.BIC

    28.1%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Parker

    16.8%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +3.1 points.

  3. 3.Moleskine

    11.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pilot

    9.7%

    Held 4th. 173K estimated branded searches, -4.5% vs prior month. Share -0.4 points.

  5. 5.Sharpie

    9.2%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Muji

    5.1%

    Held 6th. 90.7K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  7. 7.Leuchtturm1917

    5.1%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.

  8. 8.Staedtler

    4.1%

    Held 8th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Zebra

    3%

    Moved from 10th to 9th. 54.2K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Lamy

    2.8%

    Moved from 9th to 10th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  11. 11.Pentel

    2.8%

    Held 11th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Rhodia

    1.2%

    Held 12th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.uni-ball

    0.83%

    Held 13th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Pentel and its closest rivals

Every comparison with Pentel

26 comparisons

How has branded search demand for Pentel changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pentel worldwide rose from 59.7K to 63.8K.
  • Across the 12 months ending September 2026, Pentel’s share of searches among pen and stationery brands worldwide peaked at 3.7% in March 2026 and was lowest at 2.6% in December 2025.

How did search popularity change for pen and stationery brands worldwide in September 2026?

6 changes

  1. In September 2026, Parker gained share of searches among pen and stationery brands worldwide, from 13.7% to 16.8%.

  2. In September 2026, Muji lost share of searches among pen and stationery brands worldwide, from 6.2% to 5.1%.

  3. In September 2026, Leuchtturm1917 lost share of searches among pen and stationery brands worldwide, from 6.1% to 5.1%.

  4. In September 2026, Lamy lost share of searches among pen and stationery brands worldwide, from 3.4% to 2.8%.

  5. In September 2026, Zebra rose from 10th to 9th among pen and stationery brands worldwide.

  6. Estimated monthly branded searches for Pilot worldwide rose 22.2% over 12 measured months, from 142K to 173K in September 2026.

How are Pentel’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pentel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pentel
  • pentel mechanical pencil
  • pentel pencil

Do you work for Pentel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pentel compete?

Pentel is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pen and stationery brands11th of 132.8%Shown above
Pen brands7th of 93.2%Show ranking
Art supply brands8th of 153.7%Show ranking
Pencils brands6th of 71.8%Show ranking
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