How popular isLeuchtturm1917?
In September 2026, people searched for Leuchtturm1917 by name about 91,800 times worldwide, about the same as the previous year. These searches made up 5.1% of all global pen and stationery brand searches, placing Leuchtturm1917 seventh out of 13 brands. When we asked both ChatGPT and Google AI Overviews about pen and stationery brands, Leuchtturm1917 appeared in two of the five answers and was the tenth most recommended of the 13.
Leuchtturm1917 is the seventh most searched of 13 competitors and the tenth most recommended in AI answers.
BICShare of searches 28.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
ParkerShare of searches 17.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
MoleskineShare of searches 11.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
PilotShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Leuchtturm1917Share of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
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Top pen and stationery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leuchtturm1917 is the tenth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zebra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Muji3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Moleskine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lamy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about pen and stationery brands
5 answers
Asked ChatGPT
“Which pen or stationery brand should I buy?”
Asked ChatGPT
“What are the best pen and stationery brands?”
Asked ChatGPT
“What's the best pen or stationery brand for everyday writing?”
Searched Google, AI Overview
“pen brands”
Searched Google, AI Overview
“stationery brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pen and stationery brands compete with Leuchtturm1917?
Share of searches by month for BIC, Parker, Moleskine, Pilot, Sharpie, Muji, Leuchtturm1917, Staedtler, Lamy, Pentel. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIC | Parker | Moleskine | Pilot | Sharpie | Muji | Leuchtturm1917 | Staedtler | Lamy | Pentel | Zebra | Rhodia | uni-ball |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 12.5% | 12.5% | 8.8% | 10.3% | 4.6% | 5.6% | 5.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% |
| Nov 2025 | 28.4% | 11.9% | 14.6% | 8.5% | 9.8% | 6.2% | 6.5% | 4.4% | 2.9% | 2.9% | 1.6% | 1.3% | 0.88% |
| Dec 2025 | 25.7% | 13.1% | 16% | 8.6% | 8.8% | 5.7% | 8.8% | 3.9% | 3.2% | 2.6% | 1.4% | 1.2% | 0.79% |
| Jan 2026 | 27.6% | 11.3% | 13.8% | 8.3% | 9.3% | 5.6% | 9.3% | 5.1% | 2.8% | 3.4% | 1.5% | 1.2% | 0.83% |
| Feb 2026 | 28.2% | 13.8% | 11.3% | 10.2% | 9.3% | 5.1% | 6.2% | 5.1% | 3.4% | 3.4% | 1.5% | 1.2% | 1.2% |
| Mar 2026 | 29.8% | 12.5% | 10.3% | 8.8% | 12.5% | 5.8% | 4.6% | 4.6% | 3.1% | 3.8% | 1.7% | 1.4% | 1.1% |
| Apr 2026 | 32.3% | 11.1% | 11.1% | 10.3% | 11.1% | 5.2% | 5% | 4.1% | 2.7% | 3.3% | 1.5% | 1.2% | 1% |
| May 2026 | 29.1% | 11.7% | 11.7% | 10.8% | 11.7% | 5.4% | 5.2% | 4.3% | 2.9% | 3.5% | 1.6% | 1.3% | 1% |
| Jun 2026 | 28.9% | 14.5% | 11.9% | 9.9% | 9.7% | 5.5% | 5.3% | 4.4% | 2.9% | 3.6% | 1.3% | 1.3% | 0.87% |
| Jul 2026 | 26.5% | 16.2% | 10.9% | 11.1% | 8.9% | 5.4% | 6% | 4% | 4% | 3.3% | 1.5% | 1.2% | 0.98% |
| Aug 2026 | 28.5% | 13.9% | 11.4% | 10.3% | 9.3% | 6.3% | 6.2% | 4.2% | 3.4% | 2.8% | 1.5% | 1.3% | 0.84% |
| Sep 2026 | 28.5% | 17.1% | 11.4% | 9.8% | 9.4% | 5.2% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.3% | 0.84% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 503K | 0% | +0.1 points | |
| 2, held 2nd | 17.1% | 301K | +22.4% | +3.2 points | |
| 3, held 3rd | 11.4% | 201K | 0% | 0 points | |
| 4, held 4th | 9.8% | 173K | -4.5% | -0.4 points | |
| 5, held 5th | 9.4% | 165K | 0% | 0 points | |
| 6, held 6th | 5.2% | 90.7K | -18.3% | -1.1 points | |
| 7, held 7th | 5.1% | 90.5K | -17.7% | -1.1 points | |
| 8, held 8th | 4.2% | 74K | 0% | 0 points | |
| 9, held 9th | 2.8% | 49.5K | -18.2% | -0.6 points | |
| 10, held 10th | 2.8% | 49.5K | 0% | 0 points | |
| 11, held 11th | 1.5% | 27.1K | 0% | 0 points | |
| 12, held 12th | 1.3% | 22.2K | 0% | 0 points | |
| 13, held 13th | 0.84% | 14.8K | 0% | 0 points |
1.
BIC28.5%
Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Parker17.1%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +3.2 points.
11.4%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Pilot9.8%
Held 4th. 173K estimated branded searches, -4.5% vs prior month. Share -0.4 points.
5.
Sharpie9.4%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
6.Muji
5.2%
Held 6th. 90.7K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
5.1%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.
4.2%
Held 8th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Lamy2.8%
Held 9th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
10.
Pentel2.8%
Held 10th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Zebra1.5%
Held 11th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Rhodia1.3%
Held 12th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
13.
uni-ball0.84%
Held 13th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Leuchtturm1917 and its closest rivals
Every comparison with Leuchtturm1917
28 comparisons
- BIC vs Leuchtturm1917
- Field Notes vs Leuchtturm1917
- Hobonichi vs Leuchtturm1917
- Leuchtturm1917 vs Moleskine
- Leuchtturm1917 vs Muji
- Leuchtturm1917 vs Parker
- Leuchtturm1917 vs Pilot
- Leuchtturm1917 vs Sharpie
- Leuchtturm1917 vs Staedtler
- Kokuyo vs Leuchtturm1917
- Lamy vs Leuchtturm1917
- Leuchtturm1917 vs Pentel
- Leuchtturm1917 vs Paper Mate
- Leuchtturm1917 vs Midori
- Leuchtturm1917 vs Zebra
- Leuchtturm1917 vs Rhodia
- Five Star vs Leuchtturm1917
- Leuchtturm1917 vs uni-ball
- Clairefontaine vs Leuchtturm1917
- Leuchtturm1917 vs Oxford
- Blue Sky vs Leuchtturm1917
- Clever Fox vs Leuchtturm1917
- Day Designer vs Leuchtturm1917
- Erin Condren vs Leuchtturm1917
- Full Focus vs Leuchtturm1917
- Leuchtturm1917 vs Panda Planner
- Leuchtturm1917 vs Passion Planner
- The Happy Planner vs Leuchtturm1917
How has branded search demand for Leuchtturm1917 changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Leuchtturm1917 worldwide held steady, from 91.5K to 91.8K.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among pen and stationery brands worldwide peaked at 9.3% in January 2026 and was lowest at 4.6% in March 2026.
- Across the 12 months ending September 2026, Leuchtturm1917 fell from 6th to 7th among pen and stationery brands worldwide.
How did search popularity change for pen and stationery brands worldwide in September 2026?
6 changes
In September 2026, Parker gained share of searches among pen and stationery brands worldwide, from 13.9% to 17.1%.
In September 2026, Muji lost share of searches among pen and stationery brands worldwide, from 6.3% to 5.2%.
In September 2026, Leuchtturm1917 lost share of searches among pen and stationery brands worldwide, from 6.2% to 5.1%.
In September 2026, Lamy lost share of searches among pen and stationery brands worldwide, from 3.4% to 2.8%.
Estimated monthly branded searches for Pilot worldwide rose 22.2% over 12 measured months, from 142K to 173K in September 2026.
Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are Leuchtturm1917’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Leuchtturm1917’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- leuchtturm1917
- leuchtturm1917 planner
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Where does Leuchtturm1917 compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pen and stationery brands | 7th of 13 | 5.1% | Shown above |
| Stationery | 4th of 9 | 7.6% | Show ranking |
| Notebook brands | 4th of 10 | 9.9% | Show ranking |
| Planner brands | 10th of 10 | 0.21% | Show ranking |
Is Leuchtturm1917 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.