Lamy vs Leuchtturm1917:Which is more popular?
In September 2026, Leuchtturm1917 had more branded searches than Lamy among pen and stationery brands worldwide. Leuchtturm1917 had about 90,500 branded searches, while Lamy had 49,500. Leuchtturm1917 made up 5.1% of all pen and stationery brand searches we track, and Lamy accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about pen and stationery brands, Lamy and Leuchtturm1917 each appeared in two of the five answers. Lamy was mentioned before Leuchtturm1917 in two out of three answers that named either.
Who do people search for more?
Leuchtturm1917, about 83% more searches than Lamy
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Lamy, named ahead of Leuchtturm1917 in 2 of 3 answers
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Top pen and stationery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lamy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Leuchtturm1917 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lamy was listed before Leuchtturm1917 in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zebra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pentel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Muji3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moleskine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lamy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about pen and stationery brands
5 answers
Asked ChatGPT
“Which pen or stationery brand should I buy?”
Asked ChatGPT
“What are the best pen and stationery brands?”
Asked ChatGPT
“What's the best pen or stationery brand for everyday writing?”
Searched Google, AI Overview
“pen brands”
Searched Google, AI Overview
“stationery brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lamy or Leuchtturm1917 more popular in search?
This chart shows how often people search Google for Lamy and Leuchtturm1917 by name. Each line represents a brand's share of searches for all 13 pen and stationery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Leuchtturm1917, Lamy. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIC | Parker | Moleskine | Pilot | Sharpie | Muji | Leuchtturm1917 | Staedtler | Zebra | Lamy | Pentel | Rhodia | uni-ball |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 12.3% | 12.3% | 8.7% | 10.1% | 4.5% | 5.5% | 5.5% | 3.3% | 3% | 3% | 1.4% | 0.91% |
| Nov 2025 | 27.9% | 11.7% | 14.4% | 8.4% | 9.6% | 6.1% | 6.4% | 4.3% | 3.2% | 2.9% | 2.9% | 1.3% | 0.86% |
| Dec 2025 | 25.4% | 12.9% | 15.8% | 8.5% | 8.7% | 5.6% | 8.7% | 3.9% | 2.8% | 3.2% | 2.6% | 1.2% | 0.78% |
| Jan 2026 | 27.2% | 11.1% | 13.6% | 8.2% | 9.1% | 5.5% | 9.1% | 5% | 3% | 2.7% | 3.3% | 1.2% | 0.82% |
| Feb 2026 | 27.8% | 13.6% | 11.2% | 10% | 9.1% | 5% | 6.1% | 5% | 3% | 3.3% | 3.3% | 1.2% | 1.2% |
| Mar 2026 | 29.3% | 12.3% | 10.1% | 8.7% | 12.3% | 5.7% | 4.5% | 4.5% | 3.3% | 3% | 3.7% | 1.4% | 1.1% |
| Apr 2026 | 31.8% | 11% | 11% | 10.1% | 11% | 5.1% | 4.9% | 4% | 3% | 2.7% | 3.3% | 1.2% | 0.98% |
| May 2026 | 28.6% | 11.5% | 11.5% | 10.6% | 11.5% | 5.3% | 5.2% | 4.2% | 3.1% | 2.8% | 3.4% | 1.3% | 1% |
| Jun 2026 | 28.6% | 14.3% | 11.7% | 9.7% | 9.6% | 5.4% | 5.3% | 4.3% | 2.6% | 2.9% | 3.5% | 1.3% | 0.86% |
| Jul 2026 | 26.2% | 16% | 10.7% | 10.9% | 8.8% | 5.4% | 5.9% | 3.9% | 2.9% | 3.9% | 3.2% | 1.2% | 0.96% |
| Aug 2026 | 28% | 13.7% | 11.2% | 10.1% | 9.2% | 6.2% | 6.1% | 4.1% | 3% | 3.4% | 2.8% | 1.2% | 0.83% |
| Sep 2026 | 28.1% | 16.8% | 11.2% | 9.7% | 9.2% | 5.1% | 5.1% | 4.1% | 3% | 2.8% | 2.8% | 1.2% | 0.83% |
How has the Lamy and Leuchtturm1917 comparison changed over the last 12 months?
3 findings
- Leuchtturm1917 was ahead of Lamy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lamy’s share of searches among pen and stationery brands worldwide moved from 3% to 2.8%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among pen and stationery brands worldwide moved from 5.5% to 5.1%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for pen and stationery brands worldwide in September 2026?
2 changes
In September 2026, Leuchtturm1917 lost share of searches among pen and stationery brands worldwide, from 6.1% to 5.1%.
In September 2026, Lamy lost share of searches among pen and stationery brands worldwide, from 3.4% to 2.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lamy’s and Leuchtturm1917’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lamy
1 branded search term
- lamy pen
Leuchtturm1917
1 branded search term
- leuchtturm1917
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