Brandwave

How popular isZebra?

In September 2026, people searched for Zebra by name about 18,000 times worldwide, a 19% decrease from the previous year. These searches made up 1% of all global label printer brand searches, placing Zebra fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about label printer brands, Zebra appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Zebra is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. EpsonShare of searches 56.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. BrotherShare of searches 16.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. DYMOShare of searches 15.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. RolloShare of searches 9.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. ZebraShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top label printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zebra was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zebra is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rollo1st
  2. Brother2nd
  3. Zebra3rd
  4. DYMO4th
  5. Epson5th
  6. Brady–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zebra3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DYMO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brady0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about label printer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which label printer brands compete with Zebra?

Zebra against label printer brands worldwide, by month

Share of searches by month for Epson, Brother, DYMO, Rollo, Zebra. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonBrotherDYMORolloZebraBrady
Oct 202557%14%15.7%11.4%1.3%0.69%
Nov 202557.5%14.1%15.2%11.5%1%0.56%
Dec 202557.9%14.2%14.9%11.6%1%0.46%
Jan 202660%14.7%13.9%9.8%1.1%0.48%
Feb 202659.6%14.6%14.3%9.7%1.1%0.72%
Mar 202658.3%14.3%14%11.7%1%0.7%
Apr 202658.9%14.4%13.3%11.8%1.1%0.58%
May 202658.9%14.4%13.3%11.8%1.1%0.58%
Jun 202659.6%14.6%12.2%12%1.1%0.58%
Jul 202658.3%17.4%13.1%9.5%1%0.57%
Aug 202657.4%17.1%14.5%9.4%1%0.56%
Sep 202656.6%16.9%15.7%9.3%1%0.56%

  1. 1.Epson

    56.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Brother

    16.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.DYMO

    15.7%

    Held 3rd. 186K estimated branded searches, +9.7% vs prior month. Share +1.2 points.

  4. 4.Rollo

    9.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Zebra

    1%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Brady

    0.56%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Zebra and its closest rivals

Every comparison with Zebra

11 comparisons

How has branded search demand for Zebra changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zebra worldwide fell from 22.3K to 18K.
  • Across the 12 months ending September 2026, Zebra’s share of searches among label printer brands worldwide held steady, from 1.3% to 1%.

How did search popularity change for label printer brands worldwide in September 2026?

6 changes

  1. In September 2026, DYMO gained share of searches among label printer brands worldwide, from 14.5% to 15.7%.

  2. In September 2026, Epson lost share of searches among label printer brands worldwide, from 57.4% to 56.6%.

  3. Rollo’s share of searches among label printer brands worldwide has lost ground for 3 months in a row, from 12% to 9.3% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  5. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Zebra worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Zebra’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zebra barcode labels
  • zebra barcode printer
  • zebra label
  • zebra label printer
  • zebra label printing

Do you work for Zebra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zebra compete?

Zebra is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Label printer brands5th of 61%Shown above
Barcode printer brands5th of 50.34%Show ranking
Label maker brands7th of 70.49%Show ranking
Label printing4th of 62.4%Show ranking
Label machine brands3rd of 43%Show ranking
Barcode labels brands4th of 40.04%Show ranking
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Is Zebra your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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