Clever Fox vs Leuchtturm1917:Which is more popular?
In September 2026, Clever Fox had more branded searches than Leuchtturm1917 among planner brands worldwide. Clever Fox had about 3,600 branded searches, while Leuchtturm1917 had 1,300. Clever Fox made up 0.59% of all planner brand searches we track, and Leuchtturm1917 accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about planner brands, Leuchtturm1917 appeared in two of the five answers and Clever Fox in none.
Who do people search for more?
Clever Fox, about 3 searches for every 1 for Leuchtturm1917
Who does AI mention more?
Leuchtturm1917, mentioned in 2 of 5 answers, Clever Fox in 0
Who does AI recommend more?
Leuchtturm1917, the only one of the two named
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Top planner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clever Fox did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planner brands
5 answers
Asked ChatGPT
“Which planner brand should I buy?”
Asked ChatGPT
“What are the best planner brands?”
Asked ChatGPT
“What's the best planner for staying organised at work?”
Searched Google, AI Overview
“planner”
Searched Google, AI Overview
“best planner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Clever Fox or Leuchtturm1917 more popular in search?
This chart shows how often people search Google for Clever Fox and Leuchtturm1917 by name. Each line represents a brand's share of searches for all ten planner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clever Fox, Leuchtturm1917. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | The Happy Planner | Erin Condren | Panda Planner | Passion Planner | Blue Sky | Full Focus | Day Designer | Clever Fox | Leuchtturm1917 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.4% | 12.8% | 8.5% | 5.7% | 2.1% | 2.1% | 1.4% | 1.1% | 0.26% |
| Nov 2025 | 39.6% | 21.7% | 14.6% | 11.9% | 5.3% | 2% | 2% | 1.3% | 1.3% | 0.32% |
| Dec 2025 | 45.6% | 20.5% | 13.7% | 5% | 6.1% | 2.7% | 2.7% | 1.2% | 1.8% | 0.44% |
| Jan 2026 | 46% | 20.5% | 11.3% | 7.6% | 6.2% | 2.3% | 2.8% | 1.2% | 1.5% | 0.67% |
| Feb 2026 | 31.3% | 21% | 11.5% | 25.6% | 4.2% | 1.5% | 2.3% | 1% | 1.2% | 0.35% |
| Mar 2026 | 23.6% | 23.6% | 12.9% | 28.9% | 3.9% | 1.4% | 2.6% | 1.4% | 1.4% | 0.23% |
| Apr 2026 | 22% | 22% | 22% | 22% | 5.4% | 2% | 2% | 1.6% | 1.1% | 0.26% |
| May 2026 | 17.8% | 26.6% | 17.8% | 26.6% | 4.4% | 1.9% | 2.4% | 1.3% | 1.1% | 0.21% |
| Jun 2026 | 18.7% | 28% | 18.7% | 22.9% | 4.6% | 1.7% | 2.5% | 1.1% | 1.4% | 0.49% |
| Jul 2026 | 23.7% | 28.8% | 19.4% | 15.8% | 4.7% | 2.1% | 2.6% | 1.2% | 1.4% | 0.26% |
| Aug 2026 | 56.3% | 16.8% | 11.3% | 7.6% | 3.4% | 1.5% | 1.2% | 0.83% | 0.83% | 0.24% |
| Sep 2026 | 60.7% | 18.1% | 8.2% | 5.5% | 3.7% | 1.1% | 1.1% | 0.89% | 0.59% | 0.21% |
How has the Clever Fox and Leuchtturm1917 comparison changed over the last 12 months?
3 findings
- Clever Fox was ahead of Leuchtturm1917 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clever Fox’s share of searches among planner brands worldwide moved from 1.1% to 0.59%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among planner brands worldwide moved from 0.26% to 0.21%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for planner brands worldwide in September 2026?
2 changes
In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide.
Estimated monthly branded searches for Leuchtturm1917 worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clever Fox’s and Leuchtturm1917’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clever Fox
1 branded search term
- clever fox planner
Leuchtturm1917
1 branded search term
- leuchtturm1917 planner
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