How popular isClever Fox?
In September 2026, people searched for Clever Fox by name about 3,600 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.59% of all global planner brand searches, placing Clever Fox ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about planner brands, Clever Fox did not appear in any of the answers.
Clever Fox is the ninth most searched of 10 competitors and not listed in any AI answer.
HobonichiShare of searches 60.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
The Happy PlannerShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Erin CondrenShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Panda PlannerShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Clever FoxShare of searches 0.59%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top planner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clever Fox did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planner brands
5 answers
Asked ChatGPT
“Which planner brand should I buy?”
Asked ChatGPT
“What are the best planner brands?”
Asked ChatGPT
“What's the best planner for staying organised at work?”
Searched Google, AI Overview
“planner”
Searched Google, AI Overview
“best planner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which planner brands compete with Clever Fox?
Share of searches by month for Hobonichi, The Happy Planner, Erin Condren, Panda Planner, Passion Planner, Clever Fox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | The Happy Planner | Erin Condren | Panda Planner | Passion Planner | Blue Sky | Full Focus | Day Designer | Clever Fox | Leuchtturm1917 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.4% | 12.8% | 8.5% | 5.7% | 2.1% | 2.1% | 1.4% | 1.1% | 0.26% |
| Nov 2025 | 39.6% | 21.7% | 14.6% | 11.9% | 5.3% | 2% | 2% | 1.3% | 1.3% | 0.32% |
| Dec 2025 | 45.6% | 20.5% | 13.7% | 5% | 6.1% | 2.7% | 2.7% | 1.2% | 1.8% | 0.44% |
| Jan 2026 | 46% | 20.5% | 11.3% | 7.6% | 6.2% | 2.3% | 2.8% | 1.2% | 1.5% | 0.67% |
| Feb 2026 | 31.3% | 21% | 11.5% | 25.6% | 4.2% | 1.5% | 2.3% | 1% | 1.2% | 0.35% |
| Mar 2026 | 23.6% | 23.6% | 12.9% | 28.9% | 3.9% | 1.4% | 2.6% | 1.4% | 1.4% | 0.23% |
| Apr 2026 | 22% | 22% | 22% | 22% | 5.4% | 2% | 2% | 1.6% | 1.1% | 0.26% |
| May 2026 | 17.8% | 26.6% | 17.8% | 26.6% | 4.4% | 1.9% | 2.4% | 1.3% | 1.1% | 0.21% |
| Jun 2026 | 18.7% | 28% | 18.7% | 22.9% | 4.6% | 1.7% | 2.5% | 1.1% | 1.4% | 0.49% |
| Jul 2026 | 23.7% | 28.8% | 19.4% | 15.8% | 4.7% | 2.1% | 2.6% | 1.2% | 1.4% | 0.26% |
| Aug 2026 | 56.3% | 16.8% | 11.3% | 7.6% | 3.4% | 1.5% | 1.2% | 0.83% | 0.83% | 0.24% |
| Sep 2026 | 60.7% | 18.1% | 8.2% | 5.5% | 3.7% | 1.1% | 1.1% | 0.89% | 0.59% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 368K | 0% | +4.4 points | |
| 2, held 2nd | 18.1% | 110K | 0% | +1.3 points | |
| 3, held 3rd | 8.2% | 49.5K | -33.1% | -3.1 points | |
| 4, held 4th | 5.5% | 33.1K | -33.1% | -2.1 points | |
| 5, held 5th | 3.7% | 22.2K | 0% | +0.3 points | |
| 6, held 6th | 1.1% | 6.6K | -33.3% | -0.4 points | |
| 7, held 7th | 1.1% | 6.6K | -18.5% | -0.1 points | |
| 8, moved from 9th to 8th | 0.89% | 5.4K | 0% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.59% | 3.6K | -33.3% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.21% | 1.3K | -18.8% | 0 points |
60.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.4 points.
18.1%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
8.2%
Held 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.1 points.
5.5%
Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.1 points.
3.7%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.Blue Sky
1.1%
Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
1.1%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.89%
Moved from 9th to 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.59%
Moved from 8th to 9th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
0.21%
Held 10th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Clever Fox and its closest rivals
Every comparison with Clever Fox
9 comparisons
How has branded search demand for Clever Fox changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clever Fox worldwide fell from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Clever Fox’s share of searches among planner brands worldwide decreased from 1.1% to 0.59%.
- Across the 12 months ending September 2026, Clever Fox’s share of searches among planner brands worldwide peaked at 1.8% in December 2025 and was lowest at 0.59% in September 2026.
How did search popularity change for planner brands worldwide in September 2026?
6 changes
In September 2026, Hobonichi gained share of searches among planner brands worldwide, from 56.3% to 60.7%.
In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%.
In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.
In September 2026, Panda Planner lost share of searches among planner brands worldwide, from 7.6% to 5.5%.
In September 2026, Day Designer rose from 9th to 8th among planner brands worldwide.
In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide.
How are Clever Fox’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Clever Fox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Is Clever Fox your brand?
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