Clever Fox vs Day Designer:Which is more popular?
In September 2026, Day Designer had more branded searches than Clever Fox among planner brands worldwide. Day Designer had about 5,400 branded searches, while Clever Fox had 3,600. Day Designer made up 0.89% of all planner brand searches we track, and Clever Fox accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about planner brands, neither Clever Fox nor Day Designer appeared in any of the five answers.
Who do people search for more?
Day Designer, about 50% more searches than Clever Fox
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top planner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Clever Fox nor Day Designer showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about planner brands
5 answers
Asked ChatGPT
“Which planner brand should I buy?”
Asked ChatGPT
“What are the best planner brands?”
Asked ChatGPT
“What's the best planner for staying organised at work?”
Searched Google, AI Overview
“planner”
Searched Google, AI Overview
“best planner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Clever Fox or Day Designer more popular in search?
This chart shows how often people search Google for Clever Fox and Day Designer by name. Each line represents a brand's share of searches for all ten planner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Day Designer, Clever Fox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | The Happy Planner | Erin Condren | Panda Planner | Passion Planner | Blue Sky | Full Focus | Day Designer | Clever Fox | Leuchtturm1917 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.4% | 12.8% | 8.5% | 5.7% | 2.1% | 2.1% | 1.4% | 1.1% | 0.26% |
| Nov 2025 | 39.6% | 21.7% | 14.6% | 11.9% | 5.3% | 2% | 2% | 1.3% | 1.3% | 0.32% |
| Dec 2025 | 45.6% | 20.5% | 13.7% | 5% | 6.1% | 2.7% | 2.7% | 1.2% | 1.8% | 0.44% |
| Jan 2026 | 46% | 20.5% | 11.3% | 7.6% | 6.2% | 2.3% | 2.8% | 1.2% | 1.5% | 0.67% |
| Feb 2026 | 31.3% | 21% | 11.5% | 25.6% | 4.2% | 1.5% | 2.3% | 1% | 1.2% | 0.35% |
| Mar 2026 | 23.6% | 23.6% | 12.9% | 28.9% | 3.9% | 1.4% | 2.6% | 1.4% | 1.4% | 0.23% |
| Apr 2026 | 22% | 22% | 22% | 22% | 5.4% | 2% | 2% | 1.6% | 1.1% | 0.26% |
| May 2026 | 17.8% | 26.6% | 17.8% | 26.6% | 4.4% | 1.9% | 2.4% | 1.3% | 1.1% | 0.21% |
| Jun 2026 | 18.7% | 28% | 18.7% | 22.9% | 4.6% | 1.7% | 2.5% | 1.1% | 1.4% | 0.49% |
| Jul 2026 | 23.7% | 28.8% | 19.4% | 15.8% | 4.7% | 2.1% | 2.6% | 1.2% | 1.4% | 0.26% |
| Aug 2026 | 56.3% | 16.8% | 11.3% | 7.6% | 3.4% | 1.5% | 1.2% | 0.83% | 0.83% | 0.24% |
| Sep 2026 | 60.7% | 18.1% | 8.2% | 5.5% | 3.7% | 1.1% | 1.1% | 0.89% | 0.59% | 0.21% |
How has the Clever Fox and Day Designer comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Clever Fox took it in December 2025, Day Designer took it in April 2026, Clever Fox took it in June 2026, Day Designer took it in September 2026.
- Across the 12 months ending September 2026, Clever Fox’s share of searches among planner brands worldwide moved from 1.1% to 0.59%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Day Designer’s share of searches among planner brands worldwide moved from 1.4% to 0.89%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for planner brands worldwide in September 2026?
2 changes
In September 2026, Day Designer rose from 9th to 8th among planner brands worldwide.
In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clever Fox’s and Day Designer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clever Fox
1 branded search term
- clever fox planner
Day Designer
1 branded search term
- day designer
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