Brandwave

How popular isPlatinum in search?

In September 2026, people searched for Platinum by name about 3,600 times worldwide, a 50% increase from the previous year. These searches made up 0.57% of all global fountain pen brand searches, placing Platinum eighth out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Parker47.5%
  2. Pilot27.3%
  3. Kaweco7.8%
  4. Lamy7.8%
  5. Montblanc3.5%
  6. TWSBI3.5%
  7. Sailor1.9%
  8. Platinum0.57%
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Which fountain pen brands compete with Platinum?

Platinum against fountain pen brands worldwide, by month

Share of searches by month for Parker, Pilot, Kaweco, Lamy, Montblanc, TWSBI, Platinum. The figures are in the table below the chart.

View monthly share of searches table
MonthParkerPilotKawecoLamyMontblancTWSBISailorPlatinum
Oct 202542.2%29.7%8.5%10.4%3.8%3.1%1.7%0.5%
Nov 202540.8%29%10%10%4.5%3.7%1.3%0.59%
Dec 202542.4%27.9%8.5%10.4%5.7%3.1%1.4%0.5%
Jan 202639.6%29.3%9.8%9.8%5.3%3.6%2%0.71%
Feb 202641%30.2%8.3%10.1%4.5%3.7%1.7%0.59%
Mar 202641%28.8%10.1%10.1%3.7%3.7%2%0.59%
Apr 202636.7%33.9%9%9%4.9%4%1.8%0.65%
May 202636.6%33.7%9%9%4.9%4%2.2%0.64%
Jun 202644.1%30.1%7.3%8.9%4%3.2%1.8%0.64%
Jul 202643.6%29.8%7.2%10.7%3.2%3.2%1.8%0.51%
Aug 202641.3%30.4%8.3%10.2%3.7%3.7%1.7%0.6%
Sep 202647.5%27.3%7.8%7.8%3.5%3.5%1.9%0.57%

  1. 1.Parker

    47.5%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +6.2 points.

  2. 2.Pilot

    27.3%

    Held 2nd. 173K estimated branded searches, -4.5% vs prior month. Share -3.1 points.

  3. 3.Kaweco

    7.8%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Lamy

    7.8%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  5. 5.Montblanc

    3.5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.TWSBI

    3.5%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Sailor

    1.9%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Platinum

    0.57%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Platinum and its closest rivals

Every comparison with Platinum

7 comparisons

How has branded search demand for Platinum changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Platinum worldwide rose from 2.4K to 3.6K.
  • Across the 12 months ending September 2026, Platinum’s share of searches among fountain pen brands worldwide held steady, from 0.5% to 0.57%.

How did search popularity change for fountain pen brands worldwide in September 2026?

6 changes

  1. In September 2026, Parker gained share of searches among fountain pen brands worldwide, from 41.3% to 47.5%.

  2. In September 2026, Pilot lost share of searches among fountain pen brands worldwide, from 30.4% to 27.3%.

  3. In September 2026, Lamy lost share of searches among fountain pen brands worldwide, from 10.2% to 7.8%.

  4. In September 2026, Kaweco rose from 4th to 3rd among fountain pen brands worldwide.

  5. Estimated monthly branded searches for Platinum worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for TWSBI worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

How are Platinum’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Platinum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • platinum fountain pen

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How the Brand Demand Index is measured

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