Brandwave

Kaweco vs Platinum:Which is more popular?

In September 2026, Kaweco had more branded searches than Platinum among fountain pen brands worldwide. Kaweco had about 49,500 branded searches, while Platinum had 3,600. Kaweco made up 7.8% of all fountain pen brand searches we track, and Platinum accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about fountain pen brands, Platinum appeared in four of the five answers and Kaweco in one. Platinum was mentioned before Kaweco in every answer that named either.

Among fountain pen brands worldwide in September 2026

Who do people search for more?

Kaweco, about 14 searches for every 1 for Platinum

Kaweco 49.5K searchesPlatinum 3.6K searches

Who does AI mention more?

Platinum, mentioned in 4 of 5 answers, Kaweco in 1

Platinum in 4 of 5Kaweco in 1 of 5

Who does AI recommend more?

Platinum, named ahead of Kaweco in 4 of 4 answers

Platinum first in 4Kaweco never first

Follow Kaweco vs Platinum and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top fountain pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Platinum was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kaweco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Platinum was listed before Kaweco in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pilot1st
  2. Lamy2nd
  3. Platinum3rd
  4. Sailor4th
  5. Montblanc5th
  6. TWSBI6th
  7. Kaweco7th
  8. Parker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lamy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Platinum4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Montblanc2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TWSBI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kaweco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fountain pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kaweco or Platinum more popular in search?

This chart shows how often people search Google for Kaweco and Platinum by name. Each line represents a brand's share of searches for all eight fountain pen brands we track, month by month, from English-language searches worldwide.

Kaweco and Platinum among fountain pen brands worldwide, by month

Share of searches by month for Kaweco, Platinum. The figures are in the table below the chart.

View monthly share of searches table
MonthParkerPilotKawecoLamyMontblancTWSBISailorPlatinum
Oct 202542.2%29.7%8.5%10.4%3.8%3.1%1.7%0.5%
Nov 202540.8%29%10%10%4.5%3.7%1.3%0.59%
Dec 202542.4%27.9%8.5%10.4%5.7%3.1%1.4%0.5%
Jan 202639.6%29.3%9.8%9.8%5.3%3.6%2%0.71%
Feb 202641%30.2%8.3%10.1%4.5%3.7%1.7%0.59%
Mar 202641%28.8%10.1%10.1%3.7%3.7%2%0.59%
Apr 202636.7%33.9%9%9%4.9%4%1.8%0.65%
May 202636.6%33.7%9%9%4.9%4%2.2%0.64%
Jun 202644.1%30.1%7.3%8.9%4%3.2%1.8%0.64%
Jul 202643.6%29.8%7.2%10.7%3.2%3.2%1.8%0.51%
Aug 202641.3%30.4%8.3%10.2%3.7%3.7%1.7%0.6%
Sep 202647.5%27.3%7.8%7.8%3.5%3.5%1.9%0.57%

How has the Kaweco and Platinum comparison changed over the last 12 months?

3 findings
  • Kaweco was ahead of Platinum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kaweco’s share of searches among fountain pen brands worldwide moved from 8.5% to 7.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Platinum’s share of searches among fountain pen brands worldwide moved from 0.5% to 0.57%, and its estimated monthly branded searches moved from 2.4K to 3.6K.

How did search popularity change for fountain pen brands worldwide in September 2026?

2 changes
  1. In September 2026, Kaweco rose from 4th to 3rd among fountain pen brands worldwide.

  2. Estimated monthly branded searches for Platinum worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kaweco’s and Platinum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kaweco

1 branded search term

  • kaweco

Platinum

1 branded search term

  • platinum fountain pen

How the Brand Demand Index is measured

Other head-to-heads among fountain pen brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.