Brandwave

Kaweco vs Pilot:Which is searched more?

In September 2026, Pilot had more branded searches than Kaweco among fountain pen brands worldwide. Pilot had about 173,000 branded searches, while Kaweco had 49,500. Pilot made up 27.3% of all fountain pen brand searches we track, and Kaweco accounted for 7.8%. These are worldwide searches for English-language branded terms.

Share of searches among fountain pen brands worldwide in September 2026Is Kaweco or Pilot more popular in search?
Kaweco7.8%49.5K searches
vs
Pilot27.3%173K searches

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Is Kaweco or Pilot more popular in search?

Compare the fountain pen brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kaweco and Pilot among fountain pen brands worldwide, by month

Share of searches by month for Pilot, Kaweco. The figures are in the table below the chart.

View monthly share of searches table
MonthParkerPilotKawecoLamyMontblancTWSBISailorPlatinum
Oct 202542.2%29.7%8.5%10.4%3.8%3.1%1.7%0.5%
Nov 202540.8%29%10%10%4.5%3.7%1.3%0.59%
Dec 202542.4%27.9%8.5%10.4%5.7%3.1%1.4%0.5%
Jan 202639.6%29.3%9.8%9.8%5.3%3.6%2%0.71%
Feb 202641%30.2%8.3%10.1%4.5%3.7%1.7%0.59%
Mar 202641%28.8%10.1%10.1%3.7%3.7%2%0.59%
Apr 202636.7%33.9%9%9%4.9%4%1.8%0.65%
May 202636.6%33.7%9%9%4.9%4%2.2%0.64%
Jun 202644.1%30.1%7.3%8.9%4%3.2%1.8%0.64%
Jul 202643.6%29.8%7.2%10.7%3.2%3.2%1.8%0.51%
Aug 202641.3%30.4%8.3%10.2%3.7%3.7%1.7%0.6%
Sep 202647.5%27.3%7.8%7.8%3.5%3.5%1.9%0.57%

How has the Kaweco and Pilot comparison changed over the last 12 months?

3 findings
  • Pilot was ahead of Kaweco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kaweco’s share of searches among fountain pen brands worldwide moved from 8.5% to 7.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Pilot’s share of searches among fountain pen brands worldwide moved from 29.7% to 27.3%, and its estimated monthly branded searches moved from 142K to 173K.

How did search popularity change for fountain pen brands worldwide in September 2026?

2 changes
  1. In September 2026, Pilot lost share of searches among fountain pen brands worldwide, from 30.4% to 27.3%.

  2. In September 2026, Kaweco rose from 4th to 3rd among fountain pen brands worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Kaweco’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kaweco

1 branded search term

  • kaweco

Pilot

4 branded search terms

  • pilot ballpoint pen
  • pilot fountain pen
  • pilot pen
  • pilot stationery

How the Brand Demand Index is measured

Other head-to-heads among fountain pen brands

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