How popular isParker in search?
In September 2026, there were an estimated 301K branded searches for Parker worldwide which is up 49.8% over the last 12 months. Parker holds 52.2% estimated Share of Search among pens worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pens compete with Parker?
Share of Search by month for Parker, Pilot, Cross, Lamy, Zebra, uni-ball. The figures are in the table below the chart.
View monthly share of search table
| Month | Parker | Pilot | Cross | Lamy | Zebra | uni-ball |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 24.3% | 11% | 11% | 6% | 3.3% |
| Nov 2025 | 43.4% | 23.8% | 13.1% | 10.7% | 5.9% | 3.2% |
| Dec 2025 | 46.2% | 20.7% | 13.9% | 11.4% | 5.1% | 2.8% |
| Jan 2026 | 44.5% | 24.3% | 11% | 11% | 6% | 3.3% |
| Feb 2026 | 44.6% | 24.4% | 11% | 11% | 4.9% | 4% |
| Mar 2026 | 44.2% | 24.2% | 10.9% | 10.9% | 6% | 4% |
| Apr 2026 | 41% | 27.4% | 12.3% | 10.1% | 5.5% | 3.7% |
| May 2026 | 41% | 27.4% | 12.3% | 10.1% | 5.5% | 3.7% |
| Jun 2026 | 46.6% | 25.5% | 11.5% | 9.4% | 4.2% | 2.8% |
| Jul 2026 | 46.6% | 25.6% | 9.4% | 11.5% | 4.2% | 2.8% |
| Aug 2026 | 46.2% | 25.3% | 9.3% | 11.4% | 5.1% | 2.8% |
| Sep 2026 | 52.2% | 23.4% | 8.6% | 8.6% | 4.7% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 301K | +22.4% | +6 points | |
| 2, held 2nd | 23.4% | 135K | 0% | -1.9 points | |
| 3, moved from 4th to 3rd | 8.6% | 49.5K | 0% | -0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.6% | 49.5K | -18.2% | -2.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.7% | 27.1K | 0% | -0.4 points | |
| 6, held 6th | 2.6% | 14.8K | 0% | -0.2 points |
1.
Parker
52.2%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +6 points.
2.Pilot
23.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1.9 points.
3.
Cross8.6%
Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Lamy8.6%
Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.8 points.
5.
Zebra4.7%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
uni-ball2.6%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Parker and its closest rivals
Every comparison with Parker
8 comparisons
How has branded search demand for Parker changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Parker worldwide rose from 201K to 301K.
- Across the 12 months ending September 2026, Parker’s estimated Share of Search among pens worldwide increased from 44.5% to 52.2%.
- Across the 12 months ending September 2026, Parker’s estimated Share of Search among pens worldwide peaked at 52.2% in September 2026 and was lowest at 41% in April 2026.
How did search popularity change for pens worldwide in September 2026?
4 changes
In September 2026, Parker gained estimated Share of Search among pens worldwide, from 46.2% to 52.2%.
In September 2026, Lamy lost estimated Share of Search among pens worldwide, from 11.4% to 8.6%.
In September 2026, Pilot lost estimated Share of Search among pens worldwide, from 25.3% to 23.4%.
In September 2026, Cross lost estimated Share of Search among pens worldwide, from 9.3% to 8.6%.
Where does Parker compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ballpoint pen brands | 2nd of 6 | 36.3% | Show ranking |
| Pens | 1st of 6 | 52.2% | Shown above |
| Fountain pen brands | 1st of 3 | 77.5% | Show ranking |
How is Parker measured?
Brandwave collects information about searches that people make online using Parker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- parker pen
Who owns Parker?
Parker is owned by Newell Brands. Brandwave does not track any other brands owned by Newell Brands.
Do you work for Parker? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Parker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.