Brandwave

Copic vs Faber-Castell:Which is more popular by branded search?

In August 2026, Faber-Castell had more branded searches than Copic among art supplies worldwide. Faber-Castell was estimated to have 450K branded searches compared to Copic’s 33.1K, and held a 73.6% Share of Search versus Copic’s 5.4%. These are worldwide searches for English-language branded terms.

Share of Search among art supplies worldwide in August 2026Which is more popular in search, Copic or Faber-Castell?
Copic5.4%33.1K searches
vs
Faber-Castell73.6%450K searches

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Which is more popular in search, Copic or Faber-Castell?

Compare the art supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Copic and Faber-Castell among art supplies worldwide, by month

Share of Search by month for Faber-Castell, Copic. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellPrismacolorCopicDerwentWinsor & NewtonArteza
Oct 202572.2%14.5%7.9%5.3%<0.01%<0.01%
Nov 202572.9%14.7%8%4.4%0.01%<0.01%
Dec 202572.9%14.7%8%4.4%<0.01%<0.01%
Jan 202676.7%12.6%6.9%3.8%<0.01%<0.01%
Feb 202674.6%15%6.7%3.7%0.01%<0.01%
Mar 202672.2%14.5%7.9%5.3%0.02%<0.01%
Apr 202672.9%14.7%8%4.4%<0.01%<0.01%
May 202672.2%14.5%7.9%5.3%0.01%<0.01%
Jun 202670.9%14.3%9.5%5.2%0.02%<0.01%
Jul 202670.6%17.4%7.8%4.2%0.02%<0.01%
Aug 202673.6%18%5.4%3%0.01%<0.01%
Sep 2026——————

How has the Copic and Faber-Castell comparison changed over the last 12 months?

  • Faber-Castell was ahead of Copic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supplies worldwide moved from 7.9% to 5.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supplies worldwide moved from 72.2% to 73.6%, and its estimated monthly branded searches moved from 368K to 450K.

How did search popularity change for art supplies worldwide in August 2026?

  1. In August 2026, Faber-Castell gained estimated Share of Search among art supplies worldwide, from 70.6% to 73.6%.

  2. In August 2026, Copic lost estimated Share of Search among art supplies worldwide, from 7.8% to 5.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Copic’s and Faber-Castell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Copic

1 branded search term

  • copic

Faber-Castell

1 branded search term

  • faber castell

How the Brand Demand Index is measured

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