Brandwave

How popular isCross in search?

In September 2026, there were an estimated 49.5K branded searches for Cross worldwide which held steady over the last 12 months. Cross holds 6% estimated Share of Search among ballpoint pen brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Faber-Castell44.4%
  2. Parker36.3%
  3. Cross6%
  4. Lamy6%
  5. Pilot4.6%
  6. Muji2.7%
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Where does Cross compete?

Cross is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ballpoint pen brands3rd of 66%Shown below
Pens3rd of 69%Show ranking

Which ballpoint pen brands compete with Cross?

Cross against ballpoint pen brands worldwide, by month

Share of Search by month for Faber-Castell, Parker, Cross, Lamy, Pilot, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellParkerCrossLamyPilotMuji
Oct 202551.3%28%6.9%6.9%4.4%2.5%
Nov 202550.1%27.4%8.2%6.7%4.5%3%
Dec 202544.7%29.9%9%7.4%6.3%2.7%
Jan 202655.5%24.8%6.1%6.1%4.7%2.7%
Feb 202650.8%27.8%6.8%6.8%5.2%2.5%
Mar 202645.6%30.5%7.5%7.5%4.7%4.1%
Apr 202648.5%26.6%8%6.5%6.8%3.6%
May 202648.5%26.6%8%6.5%6.8%3.6%
Jun 202642.3%34.5%8.5%7%4.7%3.1%
Jul 202642.3%34.5%7%8.5%4.6%3.1%
Aug 202651.5%28.1%5.7%6.9%5.3%2.5%
Sep 202644.4%36.3%6%6%4.6%2.7%

  1. 1.Faber-Castell

    44.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -7 points.

  2. 2.Parker

    36.3%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +8.2 points.

  3. 3.Cross

    6%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Lamy

    6%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Pilot

    4.6%

    Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  6. 6.Muji

    2.7%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Cross and its closest rivals

Every comparison with Cross

How has branded search demand for Cross changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cross worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Cross’ estimated Share of Search among ballpoint pen brands worldwide decreased from 6.9% to 6%.
  • Across the 12 months ending September 2026, Cross’ estimated Share of Search among ballpoint pen brands worldwide peaked at 9% in December 2025 and was lowest at 5.7% in August 2026.

How did search popularity change for ballpoint pen brands worldwide in September 2026?

  1. In September 2026, Parker gained estimated Share of Search among ballpoint pen brands worldwide, from 28.1% to 36.3%.

  2. In September 2026, Faber-Castell lost estimated Share of Search among ballpoint pen brands worldwide, from 51.5% to 44.4%.

  3. In September 2026, Lamy lost estimated Share of Search among ballpoint pen brands worldwide, from 6.9% to 6%.

  4. In September 2026, Pilot lost estimated Share of Search among ballpoint pen brands worldwide, from 5.3% to 4.6%.

  5. In September 2026, Cross rose from 4th to 3rd among ballpoint pen brands worldwide.

  6. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How is Cross measured?

Brandwave collects information about searches that people make online using Cross’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cross pens

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How the Brand Demand Index is measured

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