Pilot vs Zebra:Which is searched more?
Pilot and Zebra do not both have a measured month among pen brands worldwide yet. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pilot or Zebra?
Compare the pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zebra, Pilot. The figures are in the table below the chart.
View monthly share of search table
| Month | BIC | Faber-Castell | Lamy | Zebra | Pilot |
|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 41.1% | 5.5% | 0.04% | — |
| Nov 2025 | 53.4% | 41.1% | 5.5% | 0.04% | — |
| Dec 2025 | 52.9% | 40.4% | 6.6% | 0.04% | — |
| Jan 2026 | 49.6% | 45.4% | 5% | 0.04% | — |
| Feb 2026 | 49.6% | 44.4% | 6% | 0.04% | — |
| Mar 2026 | 57.7% | 36.3% | 6% | 0.04% | — |
| Apr 2026 | 58.3% | 36.7% | 4.9% | 0.03% | — |
| May 2026 | 54.6% | 40% | 5.4% | 0.04% | — |
| Jun 2026 | 58.4% | 35.7% | 5.9% | 0.04% | — |
| Jul 2026 | 52.6% | 39.4% | 7.9% | 0.04% | — |
| Aug 2026 | 49.6% | 44.4% | 6% | 0.06% | — |
| Sep 2026 | 54.6% | 40% | 5.4% | 0.03% | — |
How has the Pilot and Zebra comparison changed over the last 12 months?
1 finding
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among pen brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for pen brands worldwide in September 2026?
0 changes
Neither Pilot nor Zebra moved beyond provider rounding among pen brands in September 2026.
Other head-to-heads among pen brands
How each brand is measured
Brandwave collects information about searches that people make online using Pilot’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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