BIC vs Faber-Castell:Which is searched more?

Name: BIC vs Faber-Castell: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, BIC had more branded searches than Faber-Castell among pen brands worldwide. BIC was estimated to have 503K branded searches compared to Faber-Castell’s 368K, and held a 51% Share of Search versus Faber-Castell’s 37.4%. These are worldwide searches for English-language branded terms.

Share of Search among pen brands worldwide in September 2026Which is more popular in search, BIC or Faber-Castell?

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Which is more popular in search, BIC or Faber-Castell?

Compare the pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BIC and Faber-Castell among pen brands worldwide, by month

Month	BIC	Faber-Castell	Lamy	Pilot	Zebra
Oct 2025	50.1%	38.6%	5.2%	3.3%	2.8%
Nov 2025	50%	38.5%	5.2%	3.5%	2.8%
Dec 2025	48.7%	37.2%	6.1%	5.2%	2.7%
Jan 2026	46.5%	42.6%	4.7%	3.6%	2.6%
Feb 2026	46.2%	41.4%	5.6%	4.3%	2.5%
Mar 2026	53.9%	33.9%	5.6%	3.5%	3.1%
Apr 2026	54.1%	34.1%	4.6%	4.8%	2.5%
May 2026	50.3%	36.8%	5%	5.2%	2.7%
Jun 2026	54.8%	33.5%	5.5%	3.7%	2.5%
Jul 2026	49.1%	36.8%	7.4%	4%	2.7%
Aug 2026	46.3%	41.4%	5.6%	4.3%	2.5%
Sep 2026	51%	37.4%	5%	3.9%	2.8%

How has the BIC and Faber-Castell comparison changed over the last 12 months?

3 findings

BIC was ahead of Faber-Castell in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen brands worldwide moved from 50.1% to 51%, and its estimated monthly branded searches moved from 478K to 503K.
Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among pen brands worldwide moved from 38.6% to 37.4%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for pen brands worldwide in September 2026?

2 changes

In September 2026, BIC gained estimated Share of Search among pen brands worldwide, from 46.3% to 51%.
In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 41.4% to 37.4%.

Other head-to-heads among pen brands

How each brand is measured

Brandwave collects information about searches that people make online using BIC’s and Faber-Castell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.