Paper Mate vs Rhodia:Which is more popular?
In September 2026, Paper Mate had more branded searches than Rhodia among stationery worldwide. Paper Mate had about 40,500 branded searches, while Rhodia had 22,200. Paper Mate made up 3.4% of all stationery searches we track, and Rhodia accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about stationery, Rhodia appeared in two of the five answers and Paper Mate in none.
Who do people search for more?
Paper Mate, about 82% more searches than Rhodia
Who does AI mention more?
Rhodia, mentioned in 2 of 5 answers, Paper Mate in 0
Who does AI recommend more?
Rhodia, the only one of the two named
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Top stationery in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rhodia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Paper Mate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Muji1st
Leuchtturm19172nd
Midori2nd
BIC4th
Staedtler5th- Rhodia5th
Moleskine–
Sharpie–- Paper Mate–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Muji4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Leuchtturm19173 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Midori2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhodia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BIC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staedtler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moleskine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paper Mate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stationery
5 answers
Asked ChatGPT
“Which stationery should I buy?”
Asked ChatGPT
“What are the best stationery brands?”
Asked ChatGPT
“What's the best stationery for school and office?”
Searched Google, AI Overview
“stationery brands”
Searched Google, AI Overview
“best stationery”
- 1Muji
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Paper Mate or Rhodia more popular in search?
This chart shows how often people search Google for Paper Mate and Rhodia by name. Each line represents a brand's share of searches for all nine stationery we track, month by month, from English-language searches worldwide.
Share of searches by month for Paper Mate, Rhodia. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIC | Moleskine | Sharpie | Leuchtturm1917 | Staedtler | Muji | Paper Mate | Midori | Rhodia |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 17.5% | 14.3% | 7.9% | 7.9% | 4.3% | 2.9% | 1.9% | 1.9% |
| Nov 2025 | 38.9% | 20% | 13.4% | 8.9% | 6% | 6% | 2.7% | 2.2% | 1.8% |
| Dec 2025 | 35.7% | 22.3% | 12.2% | 12.2% | 5.5% | 5.5% | 2.5% | 2.5% | 1.6% |
| Jan 2026 | 37.2% | 18.6% | 12.5% | 12.5% | 6.8% | 4.6% | 3.1% | 3% | 1.7% |
| Feb 2026 | 40.8% | 16.4% | 13.4% | 9% | 7.3% | 4.9% | 4% | 2.4% | 1.8% |
| Mar 2026 | 42.2% | 14.6% | 17.7% | 6.5% | 6.5% | 5.3% | 2.9% | 2.2% | 2% |
| Apr 2026 | 44.8% | 15.4% | 15.4% | 6.9% | 5.7% | 4.6% | 3.1% | 2.3% | 1.7% |
| May 2026 | 41.4% | 16.6% | 16.6% | 7.5% | 6.1% | 5% | 2.7% | 2.2% | 1.8% |
| Jun 2026 | 42.2% | 17.3% | 14.2% | 7.8% | 6.4% | 5.2% | 2.8% | 2.1% | 1.9% |
| Jul 2026 | 41.1% | 16.9% | 13.8% | 9.2% | 6.2% | 5.1% | 3.4% | 2.5% | 1.8% |
| Aug 2026 | 40.7% | 16.3% | 13.4% | 8.9% | 6% | 6% | 4% | 2.9% | 1.8% |
| Sep 2026 | 42.2% | 16.9% | 13.8% | 7.6% | 6.2% | 5.1% | 3.4% | 3% | 1.9% |
How has the Paper Mate and Rhodia comparison changed over the last 12 months?
3 findings
- Paper Mate was ahead of Rhodia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paper Mate’s share of searches among stationery worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Rhodia’s share of searches among stationery worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for stationery worldwide in September 2026?
1 change
In September 2026, Paper Mate lost share of searches among stationery worldwide, from 4% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Paper Mate’s and Rhodia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paper Mate
1 branded search term
- papermate
Rhodia
1 branded search term
- rhodia
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