Faber-Castell vs Liquitex:Which is more popular?
In September 2026, Faber-Castell had more branded searches than Liquitex among art supply brands worldwide. Faber-Castell had about 368,000 branded searches, while Liquitex had 14,800. Faber-Castell made up 27.7% of all art supply brand searches we track, and Liquitex accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about art supply brands, Faber-Castell appeared in all five answers and Liquitex in three. Faber-Castell was mentioned before Liquitex in three out of four answers.
Who do people search for more?
Faber-Castell, about 25 searches for every 1 for Liquitex
Who does AI mention more?
Faber-Castell, mentioned in every answer we collected
Who does AI recommend more?
Faber-Castell, named ahead of Liquitex in 3 of 4 answers
Follow Faber-Castell vs Liquitex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top art supply brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Faber-Castell appeared in all five answers. Liquitex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Faber-Castell was listed before Liquitex in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Faber-Castell1st
Prismacolor2nd
Winsor & Newton3rd
Caran d’Ache4th
Liquitex5th
Daniel Smith6th
Staedtler7th
Copic8th
Sakura9th
Ohuhu10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Copic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about art supply brands
5 answers
Asked ChatGPT
“Which art supply brand should I buy?”
Asked ChatGPT
“What are the best art supply brands?”
Asked ChatGPT
“What's the best art supply brand for everyday drawing?”
Searched Google, AI Overview
“art supply brands”
Searched Google, AI Overview
“best art supplies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Faber-Castell or Liquitex more popular in search?
This chart shows how often people search Google for Faber-Castell and Liquitex by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Faber-Castell, Liquitex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ohuhu | Caran d’Ache | Posca | Prismacolor | Staedtler | Pentel | Winsor & Newton | Sakura | Copic | Derwent | Liquitex | Daniel Smith | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.6% | 9.8% | 8% | 12% | 5.4% | 6.6% | 3.6% | 3.6% | 2.4% | 2.9% | 2% | 1.3% | 0.88% | <0.01% |
| Nov 2025 | 24.9% | 13.6% | 13.6% | 9.1% | 13.6% | 5% | 5% | 3.3% | 3.3% | 2.3% | 2.7% | 1.5% | 1% | 1% | <0.01% |
| Dec 2025 | 23.2% | 12.7% | 12.7% | 10.4% | 15.5% | 4.7% | 4.7% | 3.1% | 3.8% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% | <0.01% |
| Jan 2026 | 31.3% | 11.5% | 11.5% | 7.7% | 9.4% | 5.2% | 6.3% | 4.2% | 3.4% | 2.9% | 2.8% | 1.5% | 1.3% | 1% | <0.01% |
| Feb 2026 | 29.5% | 13.2% | 10.8% | 7.2% | 10.8% | 5.9% | 5.9% | 4% | 3.2% | 3.2% | 2.6% | 1.4% | 1.2% | 0.97% | <0.01% |
| Mar 2026 | 24.4% | 16.3% | 11% | 7.3% | 11% | 4.9% | 6% | 4.9% | 4% | 3.2% | 2.7% | 1.8% | 1.2% | 1.2% | <0.01% |
| Apr 2026 | 25.1% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.8% | 1.5% | 1.2% | 1% | <0.01% |
| May 2026 | 25% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.7% | 1.8% | 1.2% | 1% | <0.01% |
| Jun 2026 | 22% | 17.9% | 12.1% | 8.1% | 9.8% | 4.4% | 5.4% | 4.4% | 4.4% | 4.2% | 3% | 1.6% | 1.6% | 1.1% | <0.01% |
| Jul 2026 | 24.5% | 16.4% | 13.5% | 7.4% | 9% | 6% | 4.9% | 4% | 3.3% | 4.6% | 2.7% | 1.5% | 1.2% | 0.99% | <0.01% |
| Aug 2026 | 30.4% | 16.6% | 9.1% | 7.4% | 7.4% | 7.4% | 5% | 3.3% | 3.3% | 4.6% | 2.2% | 1.2% | 1% | 0.82% | <0.01% |
| Sep 2026 | 27.7% | 15.1% | 12.4% | 8.3% | 8.3% | 5.6% | 5.6% | 3.7% | 3.7% | 3.6% | 2.5% | 1.4% | 1.1% | 0.91% | <0.01% |
How has the Faber-Castell and Liquitex comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Liquitex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among art supply brands worldwide moved from 26.8% to 27.7%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Liquitex’s share of searches among art supply brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for art supply brands worldwide in September 2026?
2 changes
In September 2026, Faber-Castell lost share of searches among art supply brands worldwide, from 30.4% to 27.7%.
Estimated monthly branded searches for Liquitex worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Faber-Castell’s and Liquitex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faber-Castell
1 branded search term
- faber castell
Liquitex
1 branded search term
- liquitex
Other head-to-heads among art supply brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.