Brandwave

Prismacolor vs Ticonderoga:Which is searched more?

In September 2026, Ticonderoga had more branded searches than Prismacolor among pencils brands worldwide. Ticonderoga had about 82,600 branded searches, while Prismacolor had 74,000. Ticonderoga made up 10.7% of all pencils brand searches we track, and Prismacolor accounted for 9.6%. These are worldwide searches for English-language branded terms.

Share of searches among pencils brands worldwide in September 2026Is Prismacolor or Ticonderoga more popular in search?
Prismacolor9.6%74K searches
vs
Ticonderoga10.7%82.6K searches

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Is Prismacolor or Ticonderoga more popular in search?

Compare the pencils brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Prismacolor and Ticonderoga among pencils brands worldwide, by month

Share of searches by month for Ticonderoga, Prismacolor. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellCrayolaTiconderogaPrismacolorStaedtlerPentel
Oct 202547.5%26%9.3%9.6%6.4%1.3%
Nov 202547.4%25.9%10.7%9.5%5.2%1.3%
Dec 202548.7%26.6%8.9%9.8%4.4%1.5%
Jan 202654.8%20.1%8.7%9%6%1.4%
Feb 202651.9%23.3%8.8%10.4%3.8%1.7%
Mar 202644.6%29.8%10.6%9%4%2%
Apr 202644.4%29.7%11.3%8.9%4%1.7%
May 202644.7%29.9%11.4%9%3.3%1.7%
Jun 202640%32.7%13.4%8.1%4.4%1.4%
Jul 202639%26%19.6%9.6%4.3%1.5%
Aug 202643.6%23.8%16.5%10.7%3.9%1.5%
Sep 202647.6%26%10.7%9.6%4.3%1.8%

How has the Prismacolor and Ticonderoga comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Ticonderoga took it in November 2025, Prismacolor took it in December 2025, Ticonderoga took it in March 2026.
  • Across the 12 months ending September 2026, Prismacolor’s share of searches among pencils brands worldwide held steady at 9.6%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Ticonderoga’s share of searches among pencils brands worldwide moved from 9.3% to 10.7%, and its estimated monthly branded searches moved from 71.7K to 82.6K.

How did search popularity change for pencils brands worldwide in September 2026?

2 changes
  1. In September 2026, Ticonderoga lost share of searches among pencils brands worldwide, from 16.5% to 10.7%.

  2. In September 2026, Prismacolor lost share of searches among pencils brands worldwide, from 10.7% to 9.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Prismacolor’s and Ticonderoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prismacolor

1 branded search term

  • prismacolor

Ticonderoga

2 branded search terms

  • ticonderoga
  • ticonderoga pencils

How the Brand Demand Index is measured

Other head-to-heads among pencils brands

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