Brandwave

Faber-Castell vs Sizzix:Which is more popular?

In September 2026, Faber-Castell had more branded searches than Sizzix among craft supplies worldwide. Faber-Castell had about 368,000 branded searches, while Sizzix had 14,800. Faber-Castell made up 21.7% of all craft supply searches we track, and Sizzix accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about craft supplies, Faber-Castell appeared in two of the four answers and Sizzix in one. Faber-Castell was mentioned before Sizzix in every answer that named either.

Among craft supplies worldwide in September 2026

Who do people search for more?

Faber-Castell, about 25 searches for every 1 for Sizzix

Faber-Castell 368K searchesSizzix 14.8K searches

Who does AI mention more?

Faber-Castell, mentioned in 2 of 4 answers, Sizzix in 1

Faber-Castell in 2 of 4Sizzix in 1 of 4

Who does AI recommend more?

Faber-Castell, named ahead of Sizzix in 2 of 2 answers

Faber-Castell first in 2Sizzix never first

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Top craft supplies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Faber-Castell was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sizzix was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Faber-Castell was listed before Sizzix in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arteza1st
  2. FolkArt2nd
  3. Cricut3rd
  4. Fiskars3rd
  5. Crayola5th
  6. Faber-Castell6th
  7. American Crafts7th
  8. Sizzix8th
  9. Spellbinders–
  10. Silhouette–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Faber-Castell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about craft supplies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Faber-Castell or Sizzix more popular in search?

This chart shows how often people search Google for Faber-Castell and Sizzix by name. Each line represents a brand's share of searches for all ten craft supplies we track, month by month, from English-language searches worldwide.

Faber-Castell and Sizzix among craft supplies worldwide, by month

Share of searches by month for Faber-Castell, Sizzix. The figures are in the table below the chart.

View monthly share of searches table
MonthCricutFaber-CastellCrayolaFiskarsFolkArtSpellbindersSizzixSilhouetteAmerican CraftsArteza
Oct 202548.6%21.7%11.9%9.4%4.4%2.4%1.1%0.34%0.26%<0.01%
Nov 202552.5%19.3%10.5%9.8%3.9%2.1%1.2%0.45%0.23%<0.01%
Dec 202553.2%19.6%10.7%8.8%3.9%1.8%0.96%0.81%0.23%<0.01%
Jan 202646.7%25.5%9.4%9.1%5.1%2.3%1%0.4%0.46%<0.01%
Feb 202644.9%24.6%11%10.2%4.9%2.2%0.99%0.38%0.81%<0.01%
Mar 202645%20.1%13.5%12.7%4%2.7%0.99%0.38%0.54%<0.01%
Apr 202644.6%19.9%13.3%13.7%4%2.7%0.98%0.38%0.44%<0.01%
May 202649.2%18%12%12.9%3.6%2.4%0.72%0.34%0.72%<0.01%
Jun 202647.5%17.4%14.2%11.9%4.3%2.9%0.85%0.4%0.7%<0.01%
Jul 202645.4%20.3%13.6%12.2%4.1%2.7%1%0.31%0.45%<0.01%
Aug 202644.9%24.6%13.4%10.2%3.3%2.2%0.81%0.31%0.24%<0.01%
Sep 202648.5%21.7%11.8%9.8%4.4%2.4%0.87%0.34%0.21%<0.01%

How has the Faber-Castell and Sizzix comparison changed over the last 12 months?

3 findings
  • Faber-Castell was ahead of Sizzix in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Faber-Castell’s share of searches among craft supplies worldwide held steady at 21.7%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Sizzix’s share of searches among craft supplies worldwide moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for craft supplies worldwide in September 2026?

2 changes

  1. In September 2026, Faber-Castell lost share of searches among craft supplies worldwide, from 24.6% to 21.7%.

  2. Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Faber-Castell’s and Sizzix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Faber-Castell

1 branded search term

  • faber castell

Sizzix

1 branded search term

  • sizzix

How the Brand Demand Index is measured

Other head-to-heads among craft supplies

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