How popular isWinsor & Newton in search?
In September 2026, there were an estimated 49.5K branded searches for Winsor & Newton worldwide which held steady over the last 12 months. Winsor & Newton holds 11.9% estimated Share of Search among watercolor brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Faber-Castell88.1%
Winsor & Newton11.9%Arteza<0.01%
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Which watercolor brands compete with Winsor & Newton?
Share of Search by month for Faber-Castell, Winsor & Newton. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Winsor & Newton | Arteza |
|---|---|---|---|
| Oct 2025 | 88.1% | 11.9% | 0.01% |
| Nov 2025 | 88.1% | 11.9% | 0.01% |
| Dec 2025 | 85.9% | 14.1% | 0.01% |
| Jan 2026 | 90.1% | 9.9% | <0.01% |
| Feb 2026 | 90.1% | 9.9% | <0.01% |
| Mar 2026 | 85.9% | 14.1% | 0.01% |
| Apr 2026 | 85.9% | 14.1% | <0.01% |
| May 2026 | 85.9% | 14.1% | <0.01% |
| Jun 2026 | 83.2% | 16.8% | <0.01% |
| Jul 2026 | 88.1% | 11.9% | <0.01% |
| Aug 2026 | 90.1% | 9.9% | <0.01% |
| Sep 2026 | 88.1% | 11.9% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 368K | -18.2% | -1.9 points | |
| 2, held 2nd | 11.9% | 49.5K | 0% | +1.9 points | |
| 3, held 3rd | <0.01% | 40 | 0% | 0 points |
88.1%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
11.9%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.
<0.01%
Held 3rd. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Winsor & Newton and its closest rivals
Every comparison with Winsor & Newton
7 comparisons
How has branded search demand for Winsor & Newton changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Winsor & Newton worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Winsor & Newton’s estimated Share of Search among watercolor brands worldwide peaked at 16.8% in June 2026 and was lowest at 9.9% in August 2026.
How did search popularity change for watercolor brands worldwide in September 2026?
3 changes
In September 2026, Winsor & Newton gained estimated Share of Search among watercolor brands worldwide, from 9.9% to 11.9%.
In September 2026, Faber-Castell lost estimated Share of Search among watercolor brands worldwide, from 90.1% to 88.1%.
Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.
Where does Winsor & Newton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Art supply brands | 6th of 8 | 5.5% | Show ranking |
| Art supplies | 3rd of 6 | 9.1% | Show ranking |
| Watercolor brands | 2nd of 3 | 11.9% | Shown above |
How is Winsor & Newton measured?
Brandwave collects information about searches that people make online using Winsor & Newton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- winsor newton
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