M. Graham vs Winsor & Newton:Which is searched more?
In September 2026, Winsor & Newton had more branded searches than M. Graham among watercolor brands worldwide. Winsor & Newton had about 49,500 branded searches, while M. Graham had 720. Winsor & Newton made up 11.1% of all watercolor brand searches we track, and M. Graham accounted for 0.16%. These are worldwide searches for English-language branded terms.
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Is M. Graham or Winsor & Newton more popular in search?
Compare the watercolor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Winsor & Newton, M. Graham. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Winsor & Newton | Holbein | Daniel Smith | M. Graham |
|---|---|---|---|---|---|
| Oct 2025 | 83% | 11.2% | 2.9% | 2.7% | 0.23% |
| Nov 2025 | 81.9% | 11% | 3.5% | 3.3% | 0.22% |
| Dec 2025 | 79.7% | 13.1% | 3.7% | 3.2% | 0.28% |
| Jan 2026 | 84.5% | 9.3% | 3.2% | 2.8% | 0.24% |
| Feb 2026 | 84.5% | 9.3% | 3.2% | 2.8% | 0.23% |
| Mar 2026 | 78.9% | 13% | 4% | 3.9% | 0.23% |
| Apr 2026 | 79.5% | 13.1% | 4% | 3.2% | 0.19% |
| May 2026 | 79.5% | 13.1% | 4% | 3.2% | 0.23% |
| Jun 2026 | 76.4% | 15.4% | 4.2% | 3.8% | 0.22% |
| Jul 2026 | 81.4% | 11% | 4.1% | 3.3% | 0.24% |
| Aug 2026 | 85.1% | 9.4% | 3.1% | 2.3% | 0.14% |
| Sep 2026 | 82.8% | 11.1% | 3.1% | 2.7% | 0.16% |
How has the M. Graham and Winsor & Newton comparison changed over the last 12 months?
3 findings
- Winsor & Newton was ahead of M. Graham in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, M. Graham’s share of searches among watercolor brands worldwide moved from 0.23% to 0.16%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Winsor & Newton’s share of searches among watercolor brands worldwide moved from 11.2% to 11.1%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for watercolor brands worldwide in September 2026?
2 changes
In September 2026, Winsor & Newton gained share of searches among watercolor brands worldwide, from 9.4% to 11.1%.
Estimated monthly branded searches for M. Graham worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using M. Graham’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
M. Graham
1 branded search term
- m. graham
Winsor & Newton
1 branded search term
- winsor newton
Other head-to-heads among watercolor brands
Faber-Castell vs Winsor & Newton: compare search popularity- Faber-Castell vs Holbein: compare search popularity
Faber-Castell vs Daniel Smith: compare search popularity- Winsor & Newton vs Holbein: compare search popularity
- Winsor & Newton vs Daniel Smith: compare search popularity
- Holbein vs Daniel Smith: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.