Derwent vs Winsor & Newton:Which is more popular by branded search?
In August 2026, Derwent had more branded searches than Winsor & Newton among art supplies worldwide. Derwent was estimated to have 18.1K branded searches compared to Winsor & Newton’s 90, and held a 3% Share of Search versus Winsor & Newton’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Derwent or Winsor & Newton?
Compare the art supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Derwent, Winsor & Newton. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Prismacolor | Copic | Derwent | Winsor & Newton | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 14.5% | 7.9% | 5.3% | <0.01% | <0.01% |
| Nov 2025 | 72.9% | 14.7% | 8% | 4.4% | 0.01% | <0.01% |
| Dec 2025 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| Jan 2026 | 76.7% | 12.6% | 6.9% | 3.8% | <0.01% | <0.01% |
| Feb 2026 | 74.6% | 15% | 6.7% | 3.7% | 0.01% | <0.01% |
| Mar 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.02% | <0.01% |
| Apr 2026 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| May 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.01% | <0.01% |
| Jun 2026 | 70.9% | 14.3% | 9.5% | 5.2% | 0.02% | <0.01% |
| Jul 2026 | 70.6% | 17.4% | 7.8% | 4.2% | 0.02% | <0.01% |
| Aug 2026 | 73.6% | 18% | 5.4% | 3% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Derwent and Winsor & Newton comparison changed over the last 12 months?
3 findings
- Derwent was ahead of Winsor & Newton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supplies worldwide moved from 5.3% to 3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supplies worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 50 to 90.
How did search popularity change for art supplies worldwide in August 2026?
2 changes
In August 2026, Derwent lost estimated Share of Search among art supplies worldwide, from 4.2% to 3%.
Estimated monthly branded searches for Winsor & Newton worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Derwent’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Derwent
1 branded search term
- derwent
Winsor & Newton
1 branded search term
- winsornewton com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.