Staedtler vs Winsor & Newton:Which is more popular?
In September 2026, Staedtler had more branded searches than Winsor & Newton among art supply brands worldwide. Staedtler had about 74,000 branded searches, while Winsor & Newton had 49,500. Staedtler made up 5.6% of all art supply brand searches we track, and Winsor & Newton accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about art supply brands, Winsor & Newton appeared in three of the five answers and Staedtler in two. Winsor & Newton was mentioned before Staedtler in three out of four answers.
Who do people search for more?
Staedtler, about 49% more searches than Winsor & Newton
Who does AI mention more?
Winsor & Newton, mentioned in 3 of 5 answers, Staedtler in 2
Who does AI recommend more?
Winsor & Newton, named ahead of Staedtler in 3 of 4 answers
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Top art supply brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Winsor & Newton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Staedtler was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Winsor & Newton was listed before Staedtler in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Faber-Castell1st
Prismacolor2nd- Winsor & Newton3rd
Caran d’Ache4th
Liquitex5th
Daniel Smith6th- Staedtler7th
Copic8th
Sakura9th
Ohuhu10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Copic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about art supply brands
5 answers
Asked ChatGPT
“Which art supply brand should I buy?”
Asked ChatGPT
“What are the best art supply brands?”
Asked ChatGPT
“What's the best art supply brand for everyday drawing?”
Searched Google, AI Overview
“art supply brands”
Searched Google, AI Overview
“best art supplies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Staedtler or Winsor & Newton more popular in search?
This chart shows how often people search Google for Staedtler and Winsor & Newton by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Staedtler, Winsor & Newton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ohuhu | Caran d’Ache | Posca | Prismacolor | Staedtler | Pentel | Winsor & Newton | Sakura | Copic | Derwent | Liquitex | Daniel Smith | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.6% | 9.8% | 8% | 12% | 5.4% | 6.6% | 3.6% | 3.6% | 2.4% | 2.9% | 2% | 1.3% | 0.88% | <0.01% |
| Nov 2025 | 24.9% | 13.6% | 13.6% | 9.1% | 13.6% | 5% | 5% | 3.3% | 3.3% | 2.3% | 2.7% | 1.5% | 1% | 1% | <0.01% |
| Dec 2025 | 23.2% | 12.7% | 12.7% | 10.4% | 15.5% | 4.7% | 4.7% | 3.1% | 3.8% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% | <0.01% |
| Jan 2026 | 31.3% | 11.5% | 11.5% | 7.7% | 9.4% | 5.2% | 6.3% | 4.2% | 3.4% | 2.9% | 2.8% | 1.5% | 1.3% | 1% | <0.01% |
| Feb 2026 | 29.5% | 13.2% | 10.8% | 7.2% | 10.8% | 5.9% | 5.9% | 4% | 3.2% | 3.2% | 2.6% | 1.4% | 1.2% | 0.97% | <0.01% |
| Mar 2026 | 24.4% | 16.3% | 11% | 7.3% | 11% | 4.9% | 6% | 4.9% | 4% | 3.2% | 2.7% | 1.8% | 1.2% | 1.2% | <0.01% |
| Apr 2026 | 25.1% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.8% | 1.5% | 1.2% | 1% | <0.01% |
| May 2026 | 25% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.7% | 1.8% | 1.2% | 1% | <0.01% |
| Jun 2026 | 22% | 17.9% | 12.1% | 8.1% | 9.8% | 4.4% | 5.4% | 4.4% | 4.4% | 4.2% | 3% | 1.6% | 1.6% | 1.1% | <0.01% |
| Jul 2026 | 24.5% | 16.4% | 13.5% | 7.4% | 9% | 6% | 4.9% | 4% | 3.3% | 4.6% | 2.7% | 1.5% | 1.2% | 0.99% | <0.01% |
| Aug 2026 | 30.4% | 16.6% | 9.1% | 7.4% | 7.4% | 7.4% | 5% | 3.3% | 3.3% | 4.6% | 2.2% | 1.2% | 1% | 0.82% | <0.01% |
| Sep 2026 | 27.7% | 15.1% | 12.4% | 8.3% | 8.3% | 5.6% | 5.6% | 3.7% | 3.7% | 3.6% | 2.5% | 1.4% | 1.1% | 0.91% | <0.01% |
How has the Staedtler and Winsor & Newton comparison changed over the last 12 months?
3 findings
- Staedtler was ahead of Winsor & Newton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Staedtler’s share of searches among art supply brands worldwide moved from 6.6% to 5.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Winsor & Newton’s share of searches among art supply brands worldwide moved from 3.6% to 3.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for art supply brands worldwide in September 2026?
2 changes
In September 2026, Staedtler gained share of searches among art supply brands worldwide, from 5% to 5.6%.
In September 2026, Winsor & Newton rose from 10th to 9th among art supply brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Staedtler’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Staedtler
1 branded search term
- staedtler
Winsor & Newton
1 branded search term
- winsor newton
Other head-to-heads among art supply brands
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