Brandwave

How popular isArteza?

In October 2026, people searched for Arteza by name about 1,040 times worldwide, a 40.9% decrease from the previous year. These searches made up 1.8% of all global gouache brand searches, placing Arteza sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about gouache brands, Arteza appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in October 2026

Arteza is the sixth most searched of 8 competitors and the fifth most recommended in the AI answers we collected.

  1. HimiShare of searches 55.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. HolbeinShare of searches 19.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Winsor & NewtonShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Caran d’AcheShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ArtezaShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top gouache brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arteza was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arteza is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winsor & Newton1st
  2. Holbein2nd
  3. M. Graham3rd
  4. Schmincke4th
  5. Arteza5th
  6. Himi6th
  7. Caran d’Ache–
  8. Turner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Winsor & Newton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Holbein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schmincke3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arteza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Himi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M. Graham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Caran d’Ache0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gouache brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Arteza compared with other gouache brands worldwide?

Arteza against gouache brands worldwide, by month

Share of searches by month for Himi, Holbein, Winsor & Newton, Caran d’Ache, Schmincke, Arteza. The figures are in the table below the chart.

View monthly share of searches table
MonthHimiHolbeinWinsor & NewtonCaran d’AcheSchminckeArtezaM. GrahamTurner
Nov 202555.7%19.8%13.2%2.4%3.2%2.4%2.1%1.2%
Dec 202553.4%23.3%12.7%3.1%2.4%2.4%1.7%1.1%
Jan 202647.2%25.3%16.8%2.6%2.6%2.6%1.8%1.2%
Feb 202649.2%21.7%17.6%2.7%3.5%2.4%1.9%1%
Mar 202652.4%23%12.5%2.8%3.7%2.5%2%1.1%
Apr 202651.4%22.5%15%2.8%2.8%2.4%1.6%1.3%
May 202651.5%22.4%15%2.8%2.8%2%2%1.6%
Jun 202655.6%19.9%13.2%3.9%2.6%1.8%1.8%1.2%
Jul 202657.5%20.6%11.2%3.3%2.5%1.8%1.8%1.2%
Aug 202656%20%13.3%3.2%2.5%1.8%1.8%1.5%
Sep 202655.4%19.8%13.2%3.9%2.6%1.8%1.8%1.4%
Oct 202655.5%19.9%13.3%3%3%1.8%1.8%1.8%

  1. 1.Himi

    55.5%

    Held 1st. 18.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Holbein

    19.9%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Winsor & Newton

    13.3%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Caran d’Ache

    3%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.9 points.

  5. 5.Schmincke

    3%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.

  6. 6.Arteza

    1.8%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.M. Graham

    1.8%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Turner

    1.8%

    Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.3 points.

Caran d’Ache and M. Graham sell other things too, so only their searches that name this product count here, like “caran d ache gouache”.

Compare popularity between Arteza and its closest rivals

Every comparison with Arteza

30 comparisons

How has branded search demand for Arteza changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Arteza worldwide fell from 1.8K to 1K.
  • Across the 12 months ending October 2026, Arteza’s share of searches among gouache brands worldwide decreased from 2.4% to 1.8%.
  • Across the 12 months ending October 2026, Arteza fell from 5th to 6th among gouache brands worldwide.

How did search popularity change for gouache brands worldwide in October 2026?

6 changes

  1. In October 2026, Caran d’Ache lost share of searches among gouache brands worldwide, from 3.9% to 3%.

  2. Estimated monthly branded searches for Turner worldwide rose 22.9% over 12 measured months, from 480 to 590 in October 2026.

  3. Estimated monthly branded searches for Arteza worldwide fell 41% over 12 measured months, from 1K to 590 in October 2026.

  4. Estimated monthly branded searches for M. Graham worldwide fell 33% over 12 measured months, from 880 to 590 in October 2026.

  5. Estimated monthly branded searches for Schmincke worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.

  6. Estimated monthly branded searches for Himi worldwide fell 19.2% over 12 measured months, from 22.8K to 18.4K in October 2026.

How are Arteza’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Arteza’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arteza art
  • arteza art supply
  • arteza brush pens
  • arteza gouache

Do you work for Arteza? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Arteza compete?

Arteza is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Art supply brands15th of 15<0.01%Show ranking
Craft supplies9th of 9<0.01%Show ranking
Watercolor pencils brands6th of 60.03%Show ranking
Colored pencils brands4th of 40.08%Show ranking
Brush pen brands6th of 80.83%Show ranking
Gouache brands6th of 81.8%Shown above
Creator with pink hair and a pink jacket

Is Arteza your brand?

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