Brandwave

Arteza vs Caran d’Ache:Which is more popular?

In October 2026, Caran d’Ache had more branded searches than Arteza among art supply brands worldwide. Caran d’Ache had about 90,500 branded searches, while Arteza had 90. Caran d’Ache made up 8.9% of all art supply brand searches we track, and Arteza accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about art supply brands, Caran d’Ache appeared in three of the five answers and Arteza in one. Caran d’Ache was mentioned before Arteza in every answer that named either.

Among art supply brands worldwide in October 2026

Who do people search for more?

Caran d’Ache, about 1006 searches for every 1 for Arteza

Caran d’Ache 90.5K searchesArteza 90 searches

Who does AI mention more?

Caran d’Ache, mentioned in 3 of 5 answers, Arteza in 1

Caran d’Ache in 3 of 5Arteza in 1 of 5

Who does AI recommend more?

Caran d’Ache, named ahead of Arteza in 2 of 2 answers

Caran d’Ache first in 2Arteza never first

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Caran d’Ache was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Arteza was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Caran d’Ache was listed before Arteza in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faber-Castell1st
  2. Prismacolor2nd
  3. Winsor & Newton3rd
  4. Caran d’Ache4th
  5. Liquitex5th
  6. Daniel Smith6th
  7. Staedtler7th
  8. Copic8th
  9. Sakura9th
  10. +3 more
  11. Arteza13th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Copic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arteza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Arteza or Caran d’Ache more popular in search?

This chart shows how often people search Google for Arteza and Caran d’Ache by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.

Arteza and Caran d’Ache among art supply brands worldwide, by month

Share of searches by month for Caran d’Ache, Arteza. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellOhuhuPoscaCaran d’AcheStaedtlerPrismacolorPentelSakuraCopicDerwentLiquitexDaniel SmithWinsor & NewtonCrayolaArteza
Nov 202530.3%16.6%16.6%9.1%6.1%6.1%4.1%2.9%3.3%1.8%1.2%1.2%0.67%0.07%0.03%
Dec 202528.2%15.4%18.9%10.4%5.7%5.7%3.8%3.7%3.1%1.7%1.4%1.1%0.76%0.08%0.02%
Jan 202636.6%13.4%11%8.9%7.4%6%4.9%3.3%3.3%1.8%1.5%1.2%0.66%0.06%0.01%
Feb 202635%12.8%12.8%8.6%7%7%4.7%3.8%3.1%1.7%1.4%1.2%0.63%0.04%0.01%
Mar 202630.4%13.6%13.6%9.1%7.5%6.1%6.1%4%3.3%2.2%1.5%1.5%0.82%0.04%0.02%
Apr 202632%14.4%14.4%7.9%6.4%6.4%5.3%4.2%3.5%1.9%1.6%1.3%0.7%0.04%0.01%
May 202631.2%14%14%9.4%6.3%6.3%5.1%4.1%3.4%2.3%1.5%1.5%0.84%0.04%0.01%
Jun 202628.5%15.7%12.8%8.6%7%5.7%5.7%5.5%3.8%2.1%2.1%1.4%0.94%0.05%0.01%
Jul 202630.9%16.9%11.3%7.6%6.2%7.6%5.1%5.8%3.4%1.9%1.5%1.2%0.68%0.05%<0.01%
Aug 202637.7%11.3%9.2%9.2%6.2%9.2%4.1%5.7%2.8%1.5%1.2%1%0.68%0.04%<0.01%
Sep 202633.9%15.2%10.1%10.1%6.8%6.8%4.6%4.5%3.1%1.7%1.4%1.1%0.61%0.02%0.01%
Oct 202629.6%16.2%13.3%8.9%7.3%5.9%4.9%4.7%4%1.8%1.8%0.97%0.65%0.03%<0.01%

How has branded search for Arteza and Caran d’Ache changed worldwide over the last 12 months?

3 findings
  • Caran d’Ache was ahead of Arteza in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Arteza’s share of searches among art supply brands worldwide moved from 0.03% to <0.01%, and its estimated monthly branded searches moved from 320 to 90.
  • Across the 12 months ending October 2026, Caran d’Ache’s share of searches among art supply brands worldwide moved from 9.1% to 8.9%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for art supply brands worldwide in October 2026?

3 changes
  1. In October 2026, Posca overtook Caran d’Ache to rank 3rd among art supply brands worldwide, with 13.3% of the searches.

  2. In October 2026, Caran d’Ache lost share of searches among art supply brands worldwide, from 10.1% to 8.9%.

  3. Estimated monthly branded searches for Arteza worldwide fell 71.9% over 12 measured months, from 320 to 90 in October 2026.

How are Arteza’s and Caran d’Ache’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arteza’s and Caran d’Ache’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arteza

1 branded search term

  • arteza art supply

Caran d’Ache

1 branded search term

  • caran d ache

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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