Brandwave

Ohuhu vs Posca:Which is more popular?

In October 2026, Ohuhu had more branded searches than Posca among art supply brands worldwide. Ohuhu had about 165,000 branded searches, while Posca had 135,000. Ohuhu made up 16.2% of all art supply brand searches we track, and Posca accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about art supply brands, Ohuhu appeared in two of the five answers and Posca in none.

Among art supply brands worldwide in October 2026

Who do people search for more?

Ohuhu, about 22% more searches than Posca

Ohuhu 165K searchesPosca 135K searches

Who does AI mention more?

Ohuhu, mentioned in 2 of 5 answers, Posca in 0

Ohuhu in 2 of 5Posca in 0 of 5

Who does AI recommend more?

Ohuhu, the only one of the two named

Ohuhu first in 2Posca never named

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ohuhu was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Posca did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faber-Castell1st
  2. Prismacolor2nd
  3. Winsor & Newton3rd
  4. Caran d’Ache4th
  5. Liquitex5th
  6. Daniel Smith6th
  7. Staedtler7th
  8. Copic8th
  9. Sakura9th
  10. +4 more
  11. Posca–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Copic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Posca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ohuhu or Posca more popular in search?

This chart shows how often people search Google for Ohuhu and Posca by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.

Ohuhu and Posca among art supply brands worldwide, by month

Share of searches by month for Ohuhu, Posca. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellOhuhuPoscaCaran d’AcheStaedtlerPrismacolorPentelSakuraCopicDerwentLiquitexDaniel SmithWinsor & NewtonCrayolaArteza
Nov 202530.3%16.6%16.6%9.1%6.1%6.1%4.1%2.9%3.3%1.8%1.2%1.2%0.67%0.07%0.03%
Dec 202528.2%15.4%18.9%10.4%5.7%5.7%3.8%3.7%3.1%1.7%1.4%1.1%0.76%0.08%0.02%
Jan 202636.6%13.4%11%8.9%7.4%6%4.9%3.3%3.3%1.8%1.5%1.2%0.66%0.06%0.01%
Feb 202635%12.8%12.8%8.6%7%7%4.7%3.8%3.1%1.7%1.4%1.2%0.63%0.04%0.01%
Mar 202630.4%13.6%13.6%9.1%7.5%6.1%6.1%4%3.3%2.2%1.5%1.5%0.82%0.04%0.02%
Apr 202632%14.4%14.4%7.9%6.4%6.4%5.3%4.2%3.5%1.9%1.6%1.3%0.7%0.04%0.01%
May 202631.2%14%14%9.4%6.3%6.3%5.1%4.1%3.4%2.3%1.5%1.5%0.84%0.04%0.01%
Jun 202628.5%15.7%12.8%8.6%7%5.7%5.7%5.5%3.8%2.1%2.1%1.4%0.94%0.05%0.01%
Jul 202630.9%16.9%11.3%7.6%6.2%7.6%5.1%5.8%3.4%1.9%1.5%1.2%0.68%0.05%<0.01%
Aug 202637.7%11.3%9.2%9.2%6.2%9.2%4.1%5.7%2.8%1.5%1.2%1%0.68%0.04%<0.01%
Sep 202633.9%15.2%10.1%10.1%6.8%6.8%4.6%4.5%3.1%1.7%1.4%1.1%0.61%0.02%0.01%
Oct 202629.6%16.2%13.3%8.9%7.3%5.9%4.9%4.7%4%1.8%1.8%0.97%0.65%0.03%<0.01%

How has branded search for Ohuhu and Posca changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Ohuhu took it in January 2026.
  • Across the 12 months ending October 2026, Ohuhu’s share of searches among art supply brands worldwide moved from 16.6% to 16.2%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending October 2026, Posca’s share of searches among art supply brands worldwide moved from 16.6% to 13.3%, and its estimated monthly branded searches moved from 201K to 135K.

How did search popularity change for art supply brands worldwide in October 2026?

2 changes
  1. In October 2026, Posca overtook Caran d’Ache to rank 3rd among art supply brands worldwide, with 13.3% of the searches.

  2. In October 2026, Ohuhu gained share of searches among art supply brands worldwide, from 15.2% to 16.2%.

How are Ohuhu’s and Posca’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ohuhu’s and Posca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ohuhu

1 branded search term

  • ohuhu

Posca

1 branded search term

  • posca

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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