Brandwave

Ohuhu vs Staedtler:Which is more popular?

In October 2026, Ohuhu had more branded searches than Staedtler among art supply brands worldwide. Ohuhu had about 165,000 branded searches, while Staedtler had 74,000. Ohuhu made up 16.2% of all art supply brand searches we track, and Staedtler accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about art supply brands, Ohuhu and Staedtler each appeared in two of the five answers. Ohuhu was mentioned before Staedtler in two out of three answers that named either.

Among art supply brands worldwide in October 2026

Who do people search for more?

Ohuhu, about 2 searches for every 1 for Staedtler

Ohuhu 165K searchesStaedtler 74K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Ohuhu in 2 of 5Staedtler in 2 of 5

Who does AI recommend more?

Ohuhu, named ahead of Staedtler in 2 of 3 answers

Ohuhu first in 2Staedtler first in 1

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ohuhu was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Staedtler was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ohuhu was listed before Staedtler in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faber-Castell1st
  2. Prismacolor2nd
  3. Winsor & Newton3rd
  4. Caran d’Ache4th
  5. Liquitex5th
  6. Daniel Smith6th
  7. Staedtler7th
  8. Copic8th
  9. Sakura9th
  10. Ohuhu10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Copic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Daniel Smith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ohuhu or Staedtler more popular in search?

This chart shows how often people search Google for Ohuhu and Staedtler by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.

Ohuhu and Staedtler among art supply brands worldwide, by month

Share of searches by month for Ohuhu, Staedtler. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellOhuhuPoscaCaran d’AcheStaedtlerPrismacolorPentelSakuraCopicDerwentLiquitexDaniel SmithWinsor & NewtonCrayolaArteza
Nov 202530.3%16.6%16.6%9.1%6.1%6.1%4.1%2.9%3.3%1.8%1.2%1.2%0.67%0.07%0.03%
Dec 202528.2%15.4%18.9%10.4%5.7%5.7%3.8%3.7%3.1%1.7%1.4%1.1%0.76%0.08%0.02%
Jan 202636.6%13.4%11%8.9%7.4%6%4.9%3.3%3.3%1.8%1.5%1.2%0.66%0.06%0.01%
Feb 202635%12.8%12.8%8.6%7%7%4.7%3.8%3.1%1.7%1.4%1.2%0.63%0.04%0.01%
Mar 202630.4%13.6%13.6%9.1%7.5%6.1%6.1%4%3.3%2.2%1.5%1.5%0.82%0.04%0.02%
Apr 202632%14.4%14.4%7.9%6.4%6.4%5.3%4.2%3.5%1.9%1.6%1.3%0.7%0.04%0.01%
May 202631.2%14%14%9.4%6.3%6.3%5.1%4.1%3.4%2.3%1.5%1.5%0.84%0.04%0.01%
Jun 202628.5%15.7%12.8%8.6%7%5.7%5.7%5.5%3.8%2.1%2.1%1.4%0.94%0.05%0.01%
Jul 202630.9%16.9%11.3%7.6%6.2%7.6%5.1%5.8%3.4%1.9%1.5%1.2%0.68%0.05%<0.01%
Aug 202637.7%11.3%9.2%9.2%6.2%9.2%4.1%5.7%2.8%1.5%1.2%1%0.68%0.04%<0.01%
Sep 202633.9%15.2%10.1%10.1%6.8%6.8%4.6%4.5%3.1%1.7%1.4%1.1%0.61%0.02%0.01%
Oct 202629.6%16.2%13.3%8.9%7.3%5.9%4.9%4.7%4%1.8%1.8%0.97%0.65%0.03%<0.01%

How has branded search for Ohuhu and Staedtler changed worldwide over the last 12 months?

3 findings
  • Ohuhu was ahead of Staedtler in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ohuhu’s share of searches among art supply brands worldwide moved from 16.6% to 16.2%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending October 2026, Staedtler’s share of searches among art supply brands worldwide moved from 6.1% to 7.3%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for art supply brands worldwide in October 2026?

2 changes
  1. In October 2026, Ohuhu gained share of searches among art supply brands worldwide, from 15.2% to 16.2%.

  2. In October 2026, Staedtler rose from 6th to 5th among art supply brands worldwide.

How are Ohuhu’s and Staedtler’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ohuhu’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ohuhu

1 branded search term

  • ohuhu

Staedtler

1 branded search term

  • staedtler

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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