Faber-Castell vs Staedtler:Which is more popular?
In October 2026, Faber-Castell had more branded searches than Staedtler among art supply brands worldwide. Faber-Castell had about 301,000 branded searches, while Staedtler had 74,000. Faber-Castell made up 29.6% of all art supply brand searches we track, and Staedtler accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about art supply brands, Faber-Castell appeared in all five answers and Staedtler in two. Faber-Castell was mentioned before Staedtler in every answer.
Who do people search for more?
Faber-Castell, about 4 searches for every 1 for Staedtler
Who does AI mention more?
Faber-Castell, mentioned in every answer we collected
Who does AI recommend more?
Faber-Castell, named ahead of Staedtler in every answer
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Top art supply brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Faber-Castell appeared in all five answers. Staedtler was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Faber-Castell was listed before Staedtler in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Faber-Castell1st
Prismacolor2nd
Winsor & Newton3rd
Caran d’Ache4th
Liquitex5th
Daniel Smith6th
Staedtler7th
Copic8th
Sakura9th
Ohuhu10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Copic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Daniel Smith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about art supply brands
5 answers
Asked ChatGPT
“Which art supply brand should I buy?”
Asked ChatGPT
“What are the best art supply brands?”
Asked ChatGPT
“What's the best art supply brand for everyday drawing?”
Searched Google, AI Overview
“art supply brands”
Searched Google, AI Overview
“best art supplies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Faber-Castell or Staedtler more popular in search?
This chart shows how often people search Google for Faber-Castell and Staedtler by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Faber-Castell, Staedtler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Ohuhu | Posca | Caran d’Ache | Staedtler | Prismacolor | Pentel | Sakura | Copic | Derwent | Liquitex | Daniel Smith | Winsor & Newton | Crayola | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.3% | 16.6% | 16.6% | 9.1% | 6.1% | 6.1% | 4.1% | 2.9% | 3.3% | 1.8% | 1.2% | 1.2% | 0.67% | 0.07% | 0.03% |
| Dec 2025 | 28.2% | 15.4% | 18.9% | 10.4% | 5.7% | 5.7% | 3.8% | 3.7% | 3.1% | 1.7% | 1.4% | 1.1% | 0.76% | 0.08% | 0.02% |
| Jan 2026 | 36.6% | 13.4% | 11% | 8.9% | 7.4% | 6% | 4.9% | 3.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.66% | 0.06% | 0.01% |
| Feb 2026 | 35% | 12.8% | 12.8% | 8.6% | 7% | 7% | 4.7% | 3.8% | 3.1% | 1.7% | 1.4% | 1.2% | 0.63% | 0.04% | 0.01% |
| Mar 2026 | 30.4% | 13.6% | 13.6% | 9.1% | 7.5% | 6.1% | 6.1% | 4% | 3.3% | 2.2% | 1.5% | 1.5% | 0.82% | 0.04% | 0.02% |
| Apr 2026 | 32% | 14.4% | 14.4% | 7.9% | 6.4% | 6.4% | 5.3% | 4.2% | 3.5% | 1.9% | 1.6% | 1.3% | 0.7% | 0.04% | 0.01% |
| May 2026 | 31.2% | 14% | 14% | 9.4% | 6.3% | 6.3% | 5.1% | 4.1% | 3.4% | 2.3% | 1.5% | 1.5% | 0.84% | 0.04% | 0.01% |
| Jun 2026 | 28.5% | 15.7% | 12.8% | 8.6% | 7% | 5.7% | 5.7% | 5.5% | 3.8% | 2.1% | 2.1% | 1.4% | 0.94% | 0.05% | 0.01% |
| Jul 2026 | 30.9% | 16.9% | 11.3% | 7.6% | 6.2% | 7.6% | 5.1% | 5.8% | 3.4% | 1.9% | 1.5% | 1.2% | 0.68% | 0.05% | <0.01% |
| Aug 2026 | 37.7% | 11.3% | 9.2% | 9.2% | 6.2% | 9.2% | 4.1% | 5.7% | 2.8% | 1.5% | 1.2% | 1% | 0.68% | 0.04% | <0.01% |
| Sep 2026 | 33.9% | 15.2% | 10.1% | 10.1% | 6.8% | 6.8% | 4.6% | 4.5% | 3.1% | 1.7% | 1.4% | 1.1% | 0.61% | 0.02% | 0.01% |
| Oct 2026 | 29.6% | 16.2% | 13.3% | 8.9% | 7.3% | 5.9% | 4.9% | 4.7% | 4% | 1.8% | 1.8% | 0.97% | 0.65% | 0.03% | <0.01% |
How has branded search for Faber-Castell and Staedtler changed worldwide over the last 12 months?
3 findings
- Faber-Castell was ahead of Staedtler in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Faber-Castell’s share of searches among art supply brands worldwide moved from 30.3% to 29.6%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending October 2026, Staedtler’s share of searches among art supply brands worldwide moved from 6.1% to 7.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for art supply brands worldwide in October 2026?
2 changes
In October 2026, Faber-Castell lost share of searches among art supply brands worldwide, from 33.9% to 29.6%.
In October 2026, Staedtler rose from 6th to 5th among art supply brands worldwide.
How are Faber-Castell’s and Staedtler’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Faber-Castell’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faber-Castell
1 branded search term
- faber castell
Staedtler
1 branded search term
- staedtler
Other head-to-heads among art supply brands
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