Brandwave

How popular isArteza in search?

In September 2026, there were an estimated 40 branded searches for Arteza worldwide which is down 20% over the last 12 months. Arteza holds <0.01% estimated Share of Search among watercolor Pencils brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Faber-Castell50.1%
  2. Crayola27.3%
  3. Prismacolor10.1%
  4. Staedtler10.1%
  5. Derwent2.5%
  6. Arteza<0.01%
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Which watercolor Pencils brands compete with Arteza?

Arteza against watercolor Pencils brands worldwide, by month

Share of Search by month for Faber-Castell, Crayola, Prismacolor, Staedtler, Derwent, Arteza. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellCrayolaPrismacolorStaedtlerDerwentArteza
Oct 202548.4%26.4%9.7%11.9%3.6%<0.01%
Nov 202549.8%27.2%10%10%3%<0.01%
Dec 202549.8%27.2%10%10%3%<0.01%
Jan 202656.1%20.6%9.2%11.3%2.8%<0.01%
Feb 202652.6%23.6%10.6%10.6%2.6%<0.01%
Mar 202645.7%30.5%9.2%11.2%3.4%<0.01%
Apr 202646.9%31.4%9.4%9.4%2.8%<0.01%
May 202646.7%31.2%9.4%9.4%3.4%<0.01%
Jun 202642.8%34.9%8.6%10.5%3.1%<0.01%
Jul 202646%30.7%11.3%9.2%2.8%<0.01%
Aug 202650.1%27.4%12.2%8.2%2%<0.01%
Sep 202650.1%27.3%10.1%10.1%2.5%<0.01%

  1. 1.Faber-Castell

    50.1%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Crayola

    27.3%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Prismacolor

    10.1%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -2.2 points.

  4. 4.Staedtler

    10.1%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1.8 points.

  5. 5.Derwent

    2.5%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Arteza

    <0.01%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arteza and its closest rivals

How has branded search demand for Arteza changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arteza worldwide fell from 50 to 40.
  • Across the 12 months ending September 2026, Arteza’s estimated Share of Search among watercolor Pencils brands worldwide held steady at <0.01%.

How did search popularity change for watercolor Pencils brands worldwide in September 2026?

  1. In September 2026, Staedtler gained estimated Share of Search among watercolor Pencils brands worldwide, from 8.2% to 10.1%.

  2. In September 2026, Prismacolor lost estimated Share of Search among watercolor Pencils brands worldwide, from 12.2% to 10.1%.

  3. Crayola’s estimated Share of Search among watercolor Pencils brands worldwide has lost ground for 3 months in a row, from 34.9% to 27.3% in September 2026.

  4. Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

Where does Arteza compete?

Arteza is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Watercolor Pencils brands6th of 6<0.01%Shown above
Colored Pencils brands4th of 4<0.01%Show ranking
Art supplies6th of 6<0.01%Show ranking
Watercolor brands3rd of 3<0.01%Show ranking
Pencils brands3rd of 30.01%Show ranking

How is Arteza measured?

Brandwave collects information about searches that people make online using Arteza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arteza art

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How the Brand Demand Index is measured

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