Brandwave

Arteza vs Posca:Which is more popular?

In October 2026, Posca had more branded searches than Arteza among art supply brands worldwide. Posca had about 135,000 branded searches, while Arteza had 90. Posca made up 13.3% of all art supply brand searches we track, and Arteza accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about art supply brands, Arteza appeared in one of the five answers and Posca in none.

Among art supply brands worldwide in October 2026

Who do people search for more?

Posca, about 1500 searches for every 1 for Arteza

Posca 135K searchesArteza 90 searches

Who does AI mention more?

Arteza, mentioned in 1 of 5 answers, Posca in 0

Arteza in 1 of 5Posca in 0 of 5

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arteza was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Posca did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faber-Castell1st
  2. Prismacolor2nd
  3. Winsor & Newton3rd
  4. Caran d’Ache4th
  5. Liquitex5th
  6. Daniel Smith6th
  7. Staedtler7th
  8. Copic8th
  9. +4 more
  10. Arteza13th
  11. Posca–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arteza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Posca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Arteza or Posca more popular in search?

This chart shows how often people search Google for Arteza and Posca by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.

Arteza and Posca among art supply brands worldwide, by month

Share of searches by month for Posca, Arteza. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellOhuhuPoscaCaran d’AcheStaedtlerPrismacolorPentelSakuraCopicDerwentLiquitexDaniel SmithWinsor & NewtonCrayolaArteza
Nov 202530.3%16.6%16.6%9.1%6.1%6.1%4.1%2.9%3.3%1.8%1.2%1.2%0.67%0.07%0.03%
Dec 202528.2%15.4%18.9%10.4%5.7%5.7%3.8%3.7%3.1%1.7%1.4%1.1%0.76%0.08%0.02%
Jan 202636.6%13.4%11%8.9%7.4%6%4.9%3.3%3.3%1.8%1.5%1.2%0.66%0.06%0.01%
Feb 202635%12.8%12.8%8.6%7%7%4.7%3.8%3.1%1.7%1.4%1.2%0.63%0.04%0.01%
Mar 202630.4%13.6%13.6%9.1%7.5%6.1%6.1%4%3.3%2.2%1.5%1.5%0.82%0.04%0.02%
Apr 202632%14.4%14.4%7.9%6.4%6.4%5.3%4.2%3.5%1.9%1.6%1.3%0.7%0.04%0.01%
May 202631.2%14%14%9.4%6.3%6.3%5.1%4.1%3.4%2.3%1.5%1.5%0.84%0.04%0.01%
Jun 202628.5%15.7%12.8%8.6%7%5.7%5.7%5.5%3.8%2.1%2.1%1.4%0.94%0.05%0.01%
Jul 202630.9%16.9%11.3%7.6%6.2%7.6%5.1%5.8%3.4%1.9%1.5%1.2%0.68%0.05%<0.01%
Aug 202637.7%11.3%9.2%9.2%6.2%9.2%4.1%5.7%2.8%1.5%1.2%1%0.68%0.04%<0.01%
Sep 202633.9%15.2%10.1%10.1%6.8%6.8%4.6%4.5%3.1%1.7%1.4%1.1%0.61%0.02%0.01%
Oct 202629.6%16.2%13.3%8.9%7.3%5.9%4.9%4.7%4%1.8%1.8%0.97%0.65%0.03%<0.01%

How has branded search for Arteza and Posca changed worldwide over the last 12 months?

3 findings
  • Posca was ahead of Arteza in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Arteza’s share of searches among art supply brands worldwide moved from 0.03% to <0.01%, and its estimated monthly branded searches moved from 320 to 90.
  • Across the 12 months ending October 2026, Posca’s share of searches among art supply brands worldwide moved from 16.6% to 13.3%, and its estimated monthly branded searches moved from 201K to 135K.

How did search popularity change for art supply brands worldwide in October 2026?

2 changes
  1. In October 2026, Posca overtook Caran d’Ache to rank 3rd among art supply brands worldwide, with 13.3% of the searches.

  2. Estimated monthly branded searches for Arteza worldwide fell 71.9% over 12 measured months, from 320 to 90 in October 2026.

How are Arteza’s and Posca’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arteza’s and Posca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arteza

1 branded search term

  • arteza art supply

Posca

1 branded search term

  • posca

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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