Brandwave

Arteza vs Liquitex:Which is more popular?

In September 2026, Liquitex had more branded searches than Arteza among art supply brands worldwide. Liquitex had about 14,800 branded searches, while Arteza had 40. Liquitex made up 1.1% of all art supply brand searches we track, and Arteza accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about art supply brands, Liquitex appeared in three of the five answers and Arteza in one. Liquitex was mentioned before Arteza in every answer that named either.

Among art supply brands worldwide in September 2026

Who do people search for more?

Liquitex, about 370 searches for every 1 for Arteza

Liquitex 14.8K searchesArteza 40 searches

Who does AI mention more?

Liquitex, mentioned in 3 of 5 answers, Arteza in 1

Liquitex in 3 of 5Arteza in 1 of 5

Who does AI recommend more?

Liquitex, named ahead of Arteza in 2 of 2 answers

Liquitex first in 2Arteza never first

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liquitex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arteza was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liquitex was listed before Arteza in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faber-Castell1st
  2. Prismacolor2nd
  3. Winsor & Newton3rd
  4. Caran d’Ache4th
  5. Liquitex5th
  6. Daniel Smith6th
  7. Staedtler7th
  8. Copic8th
  9. Sakura9th
  10. +3 more
  11. Arteza13th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arteza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Arteza or Liquitex more popular in search?

This chart shows how often people search Google for Arteza and Liquitex by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.

Arteza and Liquitex among art supply brands worldwide, by month

Share of searches by month for Liquitex, Arteza. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellCrayolaOhuhuCaran d’AchePoscaPrismacolorStaedtlerPentelWinsor & NewtonSakuraCopicDerwentLiquitexDaniel SmithArteza
Oct 202526.8%14.6%9.8%8%12%5.4%6.6%3.6%3.6%2.4%2.9%2%1.3%0.88%<0.01%
Nov 202524.9%13.6%13.6%9.1%13.6%5%5%3.3%3.3%2.3%2.7%1.5%1%1%<0.01%
Dec 202523.2%12.7%12.7%10.4%15.5%4.7%4.7%3.1%3.8%3.1%2.6%1.4%1.1%0.93%<0.01%
Jan 202631.3%11.5%11.5%7.7%9.4%5.2%6.3%4.2%3.4%2.9%2.8%1.5%1.3%1%<0.01%
Feb 202629.5%13.2%10.8%7.2%10.8%5.9%5.9%4%3.2%3.2%2.6%1.4%1.2%0.97%<0.01%
Mar 202624.4%16.3%11%7.3%11%4.9%6%4.9%4%3.2%2.7%1.8%1.2%1.2%<0.01%
Apr 202625.1%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.8%1.5%1.2%1%<0.01%
May 202625%16.7%11.2%7.5%11.2%5%5%4.1%4.1%3.3%2.7%1.8%1.2%1%<0.01%
Jun 202622%17.9%12.1%8.1%9.8%4.4%5.4%4.4%4.4%4.2%3%1.6%1.6%1.1%<0.01%
Jul 202624.5%16.4%13.5%7.4%9%6%4.9%4%3.3%4.6%2.7%1.5%1.2%0.99%<0.01%
Aug 202630.4%16.6%9.1%7.4%7.4%7.4%5%3.3%3.3%4.6%2.2%1.2%1%0.82%<0.01%
Sep 202627.7%15.1%12.4%8.3%8.3%5.6%5.6%3.7%3.7%3.6%2.5%1.4%1.1%0.91%<0.01%

How has the Arteza and Liquitex comparison changed over the last 12 months?

3 findings
  • Liquitex was ahead of Arteza in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arteza’s share of searches among art supply brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 40.
  • Across the 12 months ending September 2026, Liquitex’s share of searches among art supply brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for art supply brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

  2. Estimated monthly branded searches for Liquitex worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arteza’s and Liquitex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arteza

1 branded search term

  • arteza art

Liquitex

1 branded search term

  • liquitex

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

Creator with pink hair and a pink jacket

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