Brandwave

Arteza vs Sizzix:Which is more popular?

In September 2026, Sizzix had more branded searches than Arteza among craft supplies worldwide. Sizzix had about 14,800 branded searches, while Arteza had 40. Sizzix made up 0.87% of all craft supply searches we track, and Arteza accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about craft supplies, Arteza appeared in three of the four answers and Sizzix in one. Arteza was mentioned before Sizzix in two out of three answers.

Among craft supplies worldwide in September 2026

Who do people search for more?

Sizzix, about 370 searches for every 1 for Arteza

Sizzix 14.8K searchesArteza 40 searches

Who does AI mention more?

Arteza, mentioned in 3 of 4 answers, Sizzix in 1

Arteza in 3 of 4Sizzix in 1 of 4

Who does AI recommend more?

Arteza, named ahead of Sizzix in 2 of 3 answers

Arteza first in 2Sizzix first in 1

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Top craft supplies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Arteza was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sizzix was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Arteza was listed before Sizzix in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arteza1st
  2. FolkArt2nd
  3. Cricut3rd
  4. Fiskars3rd
  5. Crayola5th
  6. Faber-Castell6th
  7. American Crafts7th
  8. Sizzix8th
  9. Spellbinders–
  10. Silhouette–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Faber-Castell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about craft supplies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Arteza or Sizzix more popular in search?

This chart shows how often people search Google for Arteza and Sizzix by name. Each line represents a brand's share of searches for all ten craft supplies we track, month by month, from English-language searches worldwide.

Arteza and Sizzix among craft supplies worldwide, by month

Share of searches by month for Sizzix, Arteza. The figures are in the table below the chart.

View monthly share of searches table
MonthCricutFaber-CastellCrayolaFiskarsFolkArtSpellbindersSizzixSilhouetteAmerican CraftsArteza
Oct 202548.6%21.7%11.9%9.4%4.4%2.4%1.1%0.34%0.26%<0.01%
Nov 202552.5%19.3%10.5%9.8%3.9%2.1%1.2%0.45%0.23%<0.01%
Dec 202553.2%19.6%10.7%8.8%3.9%1.8%0.96%0.81%0.23%<0.01%
Jan 202646.7%25.5%9.4%9.1%5.1%2.3%1%0.4%0.46%<0.01%
Feb 202644.9%24.6%11%10.2%4.9%2.2%0.99%0.38%0.81%<0.01%
Mar 202645%20.1%13.5%12.7%4%2.7%0.99%0.38%0.54%<0.01%
Apr 202644.6%19.9%13.3%13.7%4%2.7%0.98%0.38%0.44%<0.01%
May 202649.2%18%12%12.9%3.6%2.4%0.72%0.34%0.72%<0.01%
Jun 202647.5%17.4%14.2%11.9%4.3%2.9%0.85%0.4%0.7%<0.01%
Jul 202645.4%20.3%13.6%12.2%4.1%2.7%1%0.31%0.45%<0.01%
Aug 202644.9%24.6%13.4%10.2%3.3%2.2%0.81%0.31%0.24%<0.01%
Sep 202648.5%21.7%11.8%9.8%4.4%2.4%0.87%0.34%0.21%<0.01%

How has the Arteza and Sizzix comparison changed over the last 12 months?

3 findings
  • Sizzix was ahead of Arteza in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arteza’s share of searches among craft supplies worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 40.
  • Across the 12 months ending September 2026, Sizzix’s share of searches among craft supplies worldwide moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for craft supplies worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

  2. Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arteza’s and Sizzix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arteza

1 branded search term

  • arteza art

Sizzix

1 branded search term

  • sizzix

How the Brand Demand Index is measured

Other head-to-heads among craft supplies

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