How popular isDerwent in search?
In August 2026, there were an estimated 18.1K branded searches for Derwent worldwide which is down 33.2% over the last 11 months. Derwent holds 3% estimated Share of Search among art supplies worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Faber-Castell73.6%
Prismacolor18%
Copic5.4%
Derwent3%
Winsor & Newton0.01%- Arteza<0.01%
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Which art supplies compete with Derwent?
Share of Search by month for Faber-Castell, Prismacolor, Copic, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Prismacolor | Copic | Derwent | Winsor & Newton | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 14.5% | 7.9% | 5.3% | <0.01% | <0.01% |
| Nov 2025 | 72.9% | 14.7% | 8% | 4.4% | 0.01% | <0.01% |
| Dec 2025 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| Jan 2026 | 76.7% | 12.6% | 6.9% | 3.8% | <0.01% | <0.01% |
| Feb 2026 | 74.6% | 15% | 6.7% | 3.7% | 0.01% | <0.01% |
| Mar 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.02% | <0.01% |
| Apr 2026 | 72.9% | 14.7% | 8% | 4.4% | <0.01% | <0.01% |
| May 2026 | 72.2% | 14.5% | 7.9% | 5.3% | 0.01% | <0.01% |
| Jun 2026 | 70.9% | 14.3% | 9.5% | 5.2% | 0.02% | <0.01% |
| Jul 2026 | 70.6% | 17.4% | 7.8% | 4.2% | 0.02% | <0.01% |
| Aug 2026 | 73.6% | 18% | 5.4% | 3% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.6% | 450K | +49.5% | +3 points | |
| 2, held 2nd | 18% | 110K | +48.6% | +0.6 points | |
| 3, held 3rd | 5.4% | 33.1K | 0% | -2.4 points | |
| 4, held 4th | 3% | 18.1K | 0% | -1.3 points | |
| 5, held 5th | 0.01% | 90 | +28.6% | 0 points | |
| 6, held 6th | <0.01% | 40 | +33.3% | 0 points |
73.6%
Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +3 points.
18%
Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +0.6 points.
3.
Copic5.4%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -2.4 points.
4.
Derwent3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
0.01%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.
6.Arteza
<0.01%
Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Compare search popularity between Derwent and its closest rivals
How has branded search demand for Derwent changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Derwent worldwide fell from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supplies worldwide decreased from 5.3% to 3%.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supplies worldwide peaked at 5.3% in May 2026 and was lowest at 3% in August 2026.
How did search popularity change for art supplies worldwide in August 2026?
6 changes
In August 2026, Faber-Castell gained estimated Share of Search among art supplies worldwide, from 70.6% to 73.6%.
In August 2026, Prismacolor gained estimated Share of Search among art supplies worldwide, from 17.4% to 18%.
In August 2026, Copic lost estimated Share of Search among art supplies worldwide, from 7.8% to 5.4%.
In August 2026, Derwent lost estimated Share of Search among art supplies worldwide, from 4.2% to 3%.
Estimated monthly branded searches for Winsor & Newton worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.
Estimated monthly branded searches for Arteza worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.
How is Derwent measured?
Brandwave collects information about searches that people make online using Derwent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- derwent
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Is Derwent your brand?
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