How popular isStaedtler in search?
In September 2026, there were an estimated 74K branded searches for Staedtler worldwide which is down 18.2% over the last 12 months. Staedtler holds 10.1% estimated Share of Search among watercolor Pencils brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Faber-Castell50.1%
Crayola27.3%
Prismacolor10.1%
Staedtler10.1%
Derwent2.5%Arteza<0.01%
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Which watercolor Pencils brands compete with Staedtler?
Share of Search by month for Faber-Castell, Crayola, Prismacolor, Staedtler, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Prismacolor | Staedtler | Derwent | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.4% | 9.7% | 11.9% | 3.6% | <0.01% |
| Nov 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Dec 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Jan 2026 | 56.1% | 20.6% | 9.2% | 11.3% | 2.8% | <0.01% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 10.6% | 2.6% | <0.01% |
| Mar 2026 | 45.7% | 30.5% | 9.2% | 11.2% | 3.4% | <0.01% |
| Apr 2026 | 46.9% | 31.4% | 9.4% | 9.4% | 2.8% | <0.01% |
| May 2026 | 46.7% | 31.2% | 9.4% | 9.4% | 3.4% | <0.01% |
| Jun 2026 | 42.8% | 34.9% | 8.6% | 10.5% | 3.1% | <0.01% |
| Jul 2026 | 46% | 30.7% | 11.3% | 9.2% | 2.8% | <0.01% |
| Aug 2026 | 50.1% | 27.4% | 12.2% | 8.2% | 2% | <0.01% |
| Sep 2026 | 50.1% | 27.3% | 10.1% | 10.1% | 2.5% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 368K | -18.2% | 0 points | |
| 2, held 2nd | 27.3% | 201K | -18.3% | 0 points | |
| 3, held 3rd | 10.1% | 74K | -32.7% | -2.2 points | |
| 4, held 4th | 10.1% | 74K | 0% | +1.8 points | |
| 5, held 5th | 2.5% | 18.1K | 0% | +0.4 points | |
| 6, held 6th | <0.01% | 40 | 0% | 0 points |
50.1%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.
2.
27.3%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.
10.1%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -2.2 points.
10.1%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1.8 points.
5.
Derwent2.5%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
<0.01%
Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Staedtler and its closest rivals
Every comparison with Staedtler
15 comparisons
- Crayola vs Staedtler
- Cricut vs Staedtler
- Faber-Castell vs Staedtler
- Prismacolor vs Staedtler
- Procreate vs Staedtler
- Skillshare vs Staedtler
- BIC vs Staedtler
- Moleskine vs Staedtler
- Pilot vs Staedtler
- Pilot vs Staedtler
- Sharpie vs Staedtler
- Paper Mate vs Staedtler
- Derwent vs Staedtler
- Staedtler vs uni-ball
- Simple vs Staedtler
How has branded search demand for Staedtler changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Staedtler worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among watercolor Pencils brands worldwide decreased from 11.9% to 10.1%.
- Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among watercolor Pencils brands worldwide peaked at 11.9% in October 2025 and was lowest at 8.2% in August 2026.
- Across the 12 months ending September 2026, Staedtler fell from 3rd to 4th among watercolor Pencils brands worldwide.
How did search popularity change for watercolor Pencils brands worldwide in September 2026?
5 changes
In September 2026, Staedtler gained estimated Share of Search among watercolor Pencils brands worldwide, from 8.2% to 10.1%.
In September 2026, Prismacolor lost estimated Share of Search among watercolor Pencils brands worldwide, from 12.2% to 10.1%.
Crayola’s estimated Share of Search among watercolor Pencils brands worldwide has lost ground for 3 months in a row, from 34.9% to 27.3% in September 2026.
Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.
Where does Staedtler compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pen and stationery brands | 5th of 6 | 3.8% | Show ranking |
| Stationery | 5th of 6 | 6.6% | Show ranking |
| Watercolor Pencils brands | 4th of 6 | 10.1% | Shown above |
How is Staedtler measured?
Brandwave collects information about searches that people make online using Staedtler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- staedtler
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Is Staedtler your brand?
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