Brandwave

How popular isDerwent in search?

In September 2026, there were an estimated 18.1K branded searches for Derwent worldwide which is down 33.2% over the last 12 months. Derwent holds 2.5% estimated Share of Search among watercolor pencils brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Faber-Castell50.1%
  2. Crayola27.3%
  3. Prismacolor10.1%
  4. Staedtler10.1%
  5. Derwent2.5%
  6. Arteza<0.01%
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Which watercolor pencils brands compete with Derwent?

Derwent against watercolor pencils brands worldwide, by month

Share of Search by month for Faber-Castell, Crayola, Prismacolor, Staedtler, Derwent. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellCrayolaPrismacolorStaedtlerDerwentArteza
Oct 202548.4%26.4%9.7%11.9%3.6%<0.01%
Nov 202549.8%27.2%10%10%3%<0.01%
Dec 202549.8%27.2%10%10%3%<0.01%
Jan 202656.1%20.6%9.2%11.3%2.8%<0.01%
Feb 202652.6%23.6%10.6%10.6%2.6%<0.01%
Mar 202645.7%30.5%9.2%11.2%3.4%<0.01%
Apr 202646.9%31.4%9.4%9.4%2.8%<0.01%
May 202646.7%31.2%9.4%9.4%3.4%<0.01%
Jun 202642.8%34.9%8.6%10.5%3.1%<0.01%
Jul 202646%30.7%11.3%9.2%2.8%<0.01%
Aug 202650.1%27.4%12.2%8.2%2%<0.01%
Sep 202650.1%27.3%10.1%10.1%2.5%<0.01%

  1. 1.Faber-Castell

    50.1%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Crayola

    27.3%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Prismacolor

    10.1%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -2.2 points.

  4. 4.Staedtler

    10.1%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1.8 points.

  5. 5.Derwent

    2.5%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Arteza

    <0.01%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Derwent and its closest rivals

Every comparison with Derwent

How has branded search demand for Derwent changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Derwent worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Derwent’s estimated Share of Search among watercolor pencils brands worldwide decreased from 3.6% to 2.5%.
  • Across the 12 months ending September 2026, Derwent’s estimated Share of Search among watercolor pencils brands worldwide peaked at 3.6% in October 2025 and was lowest at 2% in August 2026.

How did search popularity change for watercolor pencils brands worldwide in September 2026?

  1. In September 2026, Staedtler gained estimated Share of Search among watercolor pencils brands worldwide, from 8.2% to 10.1%.

  2. In September 2026, Prismacolor lost estimated Share of Search among watercolor pencils brands worldwide, from 12.2% to 10.1%.

  3. Crayola’s estimated Share of Search among watercolor pencils brands worldwide has lost ground for 3 months in a row, from 34.9% to 27.3% in September 2026.

  4. Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.

Where does Derwent compete?

Derwent is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Art supply brands8th of 82%Show ranking
Watercolor pencils brands5th of 62.5%Shown above
Colored pencils brands3rd of 43.1%Show ranking
Art supplies5th of 63.3%Show ranking

How is Derwent measured?

Brandwave collects information about searches that people make online using Derwent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • derwent

Do you work for Derwent? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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