Derwent vs Staedtler:Which is searched more?
In September 2026, Staedtler had more branded searches than Derwent among watercolor pencils brands worldwide. Staedtler was estimated to have 74K branded searches compared to Derwent’s 18.1K, and held a 10.1% Share of Search versus Derwent’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Derwent or Staedtler?
Compare the watercolor pencils brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Staedtler, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Prismacolor | Staedtler | Derwent | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.4% | 9.7% | 11.9% | 3.6% | <0.01% |
| Nov 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Dec 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Jan 2026 | 56.1% | 20.6% | 9.2% | 11.3% | 2.8% | <0.01% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 10.6% | 2.6% | <0.01% |
| Mar 2026 | 45.7% | 30.5% | 9.2% | 11.2% | 3.4% | <0.01% |
| Apr 2026 | 46.9% | 31.4% | 9.4% | 9.4% | 2.8% | <0.01% |
| May 2026 | 46.7% | 31.2% | 9.4% | 9.4% | 3.4% | <0.01% |
| Jun 2026 | 42.8% | 34.9% | 8.6% | 10.5% | 3.1% | <0.01% |
| Jul 2026 | 46% | 30.7% | 11.3% | 9.2% | 2.8% | <0.01% |
| Aug 2026 | 50.1% | 27.4% | 12.2% | 8.2% | 2% | <0.01% |
| Sep 2026 | 50.1% | 27.3% | 10.1% | 10.1% | 2.5% | <0.01% |
How has the Derwent and Staedtler comparison changed over the last 12 months?
3 findings
- Staedtler was ahead of Derwent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Derwent’s estimated Share of Search among watercolor pencils brands worldwide moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among watercolor pencils brands worldwide moved from 11.9% to 10.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for watercolor pencils brands worldwide in September 2026?
2 changes
In September 2026, Staedtler gained estimated Share of Search among watercolor pencils brands worldwide, from 8.2% to 10.1%.
Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Other head-to-heads among watercolor pencils brands
Faber-Castell vs Crayola: compare search popularity
Faber-Castell vs Prismacolor: compare search popularity
- Faber-Castell vs Staedtler: compare search popularity
- Faber-Castell vs Derwent: compare search popularity
- Crayola vs Staedtler: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Derwent’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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