FolkArt vs Spellbinders:Which is more popular?
In September 2026, FolkArt had more branded searches than Spellbinders among craft supplies worldwide. FolkArt had about 74,000 branded searches, while Spellbinders had 40,500. FolkArt made up 4.4% of all craft supply searches we track, and Spellbinders accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about craft supplies, FolkArt appeared in two of the four answers and Spellbinders in none.
Who do people search for more?
FolkArt, about 83% more searches than Spellbinders
Who does AI mention more?
FolkArt, mentioned in 2 of 4 answers, Spellbinders in 0
Who does AI recommend more?
FolkArt, the only one of the two named
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Top craft supplies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, FolkArt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Spellbinders did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Arteza1st- FolkArt2nd
Cricut3rd
Fiskars3rd
Crayola5th
Faber-Castell6th
American Crafts7th
Sizzix8th
Spellbinders–
Silhouette–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Faber-Castell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about craft supplies
4 answers
Asked ChatGPT
“Which craft supplies brand should I buy?”
Asked ChatGPT
“What are the best craft supplies brands?”
Asked ChatGPT
“What's the best craft supplies brand for hobby projects?”
Searched Google, AI Overview
“craft supplies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“scrapbooking supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is FolkArt or Spellbinders more popular in search?
This chart shows how often people search Google for FolkArt and Spellbinders by name. Each line represents a brand's share of searches for all ten craft supplies we track, month by month, from English-language searches worldwide.
Share of searches by month for FolkArt, Spellbinders. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cricut | Faber-Castell | Crayola | Fiskars | FolkArt | Spellbinders | Sizzix | Silhouette | American Crafts | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 21.7% | 11.9% | 9.4% | 4.4% | 2.4% | 1.1% | 0.34% | 0.26% | <0.01% |
| Nov 2025 | 52.5% | 19.3% | 10.5% | 9.8% | 3.9% | 2.1% | 1.2% | 0.45% | 0.23% | <0.01% |
| Dec 2025 | 53.2% | 19.6% | 10.7% | 8.8% | 3.9% | 1.8% | 0.96% | 0.81% | 0.23% | <0.01% |
| Jan 2026 | 46.7% | 25.5% | 9.4% | 9.1% | 5.1% | 2.3% | 1% | 0.4% | 0.46% | <0.01% |
| Feb 2026 | 44.9% | 24.6% | 11% | 10.2% | 4.9% | 2.2% | 0.99% | 0.38% | 0.81% | <0.01% |
| Mar 2026 | 45% | 20.1% | 13.5% | 12.7% | 4% | 2.7% | 0.99% | 0.38% | 0.54% | <0.01% |
| Apr 2026 | 44.6% | 19.9% | 13.3% | 13.7% | 4% | 2.7% | 0.98% | 0.38% | 0.44% | <0.01% |
| May 2026 | 49.2% | 18% | 12% | 12.9% | 3.6% | 2.4% | 0.72% | 0.34% | 0.72% | <0.01% |
| Jun 2026 | 47.5% | 17.4% | 14.2% | 11.9% | 4.3% | 2.9% | 0.85% | 0.4% | 0.7% | <0.01% |
| Jul 2026 | 45.4% | 20.3% | 13.6% | 12.2% | 4.1% | 2.7% | 1% | 0.31% | 0.45% | <0.01% |
| Aug 2026 | 44.9% | 24.6% | 13.4% | 10.2% | 3.3% | 2.2% | 0.81% | 0.31% | 0.24% | <0.01% |
| Sep 2026 | 48.5% | 21.7% | 11.8% | 9.8% | 4.4% | 2.4% | 0.87% | 0.34% | 0.21% | <0.01% |
How has the FolkArt and Spellbinders comparison changed over the last 12 months?
3 findings
- FolkArt was ahead of Spellbinders in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FolkArt’s share of searches among craft supplies worldwide held steady at 4.4%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Spellbinders’ share of searches among craft supplies worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for craft supplies worldwide in September 2026?
1 change
In September 2026, FolkArt gained share of searches among craft supplies worldwide, from 3.3% to 4.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FolkArt’s and Spellbinders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FolkArt
1 branded search term
- folkart
Spellbinders
1 branded search term
- spellbinders
Other head-to-heads among craft supplies
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