Cricut vs FolkArt:Which is searched more?
In September 2026, Cricut had more branded searches than FolkArt among craft supplies worldwide. Cricut had about 823,000 branded searches, while FolkArt had 74,000. Cricut made up 48.5% of all craft supply searches we track, and FolkArt accounted for 4.4%. These are worldwide searches for English-language branded terms.
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Is Cricut or FolkArt more popular in search?
Compare the craft supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cricut, FolkArt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cricut | Faber-Castell | Crayola | Fiskars | FolkArt | Spellbinders | Sizzix | Silhouette | American Crafts | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 21.7% | 11.9% | 9.4% | 4.4% | 2.4% | 1.1% | 0.34% | 0.26% | <0.01% |
| Nov 2025 | 52.5% | 19.3% | 10.5% | 9.8% | 3.9% | 2.1% | 1.2% | 0.45% | 0.23% | <0.01% |
| Dec 2025 | 53.2% | 19.6% | 10.7% | 8.8% | 3.9% | 1.8% | 0.96% | 0.81% | 0.23% | <0.01% |
| Jan 2026 | 46.7% | 25.5% | 9.4% | 9.1% | 5.1% | 2.3% | 1% | 0.4% | 0.46% | <0.01% |
| Feb 2026 | 44.9% | 24.6% | 11% | 10.2% | 4.9% | 2.2% | 0.99% | 0.38% | 0.81% | <0.01% |
| Mar 2026 | 45% | 20.1% | 13.5% | 12.7% | 4% | 2.7% | 0.99% | 0.38% | 0.54% | <0.01% |
| Apr 2026 | 44.6% | 19.9% | 13.3% | 13.7% | 4% | 2.7% | 0.98% | 0.38% | 0.44% | <0.01% |
| May 2026 | 49.2% | 18% | 12% | 12.9% | 3.6% | 2.4% | 0.72% | 0.34% | 0.72% | <0.01% |
| Jun 2026 | 47.5% | 17.4% | 14.2% | 11.9% | 4.3% | 2.9% | 0.85% | 0.4% | 0.7% | <0.01% |
| Jul 2026 | 45.4% | 20.3% | 13.6% | 12.2% | 4.1% | 2.7% | 1% | 0.31% | 0.45% | <0.01% |
| Aug 2026 | 44.9% | 24.6% | 13.4% | 10.2% | 3.3% | 2.2% | 0.81% | 0.31% | 0.24% | <0.01% |
| Sep 2026 | 48.5% | 21.7% | 11.8% | 9.8% | 4.4% | 2.4% | 0.87% | 0.34% | 0.21% | <0.01% |
How has the Cricut and FolkArt comparison changed over the last 12 months?
3 findings
- Cricut was ahead of FolkArt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cricut’s share of searches among craft supplies worldwide moved from 48.6% to 48.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, FolkArt’s share of searches among craft supplies worldwide held steady at 4.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for craft supplies worldwide in September 2026?
2 changes
In September 2026, Cricut gained share of searches among craft supplies worldwide, from 44.9% to 48.5%.
In September 2026, FolkArt gained share of searches among craft supplies worldwide, from 3.3% to 4.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cricut’s and FolkArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among craft supplies
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