American Crafts vs Spellbinders:Which is more popular by branded search?

Name: American Crafts vs Spellbinders: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Spellbinders had more branded searches than American Crafts among craft supplies worldwide. Spellbinders was estimated to have 40.5K branded searches compared to American Crafts’ 4.4K, and held a 2.1% Share of Search versus American Crafts’ 0.23%. These are worldwide searches for English-language branded terms.

Share of Search among craft supplies worldwide in August 2026Which is more popular in search, American Crafts or Spellbinders?

American Crafts0.23%4.4K searches

vs

Spellbinders2.1%40.5K searches

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Which is more popular in search, American Crafts or Spellbinders?

Compare the craft supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

American Crafts and Spellbinders among craft supplies worldwide, by month

Month	Cricut	Silhouette	Brother	Spellbinders	Sizzix	American Crafts
Oct 2025	39.6%	48.2%	9.1%	2%	0.87%	0.21%
Nov 2025	44.4%	44.4%	8.3%	1.8%	0.98%	0.2%
Dec 2025	48.4%	39.8%	9.1%	1.6%	0.88%	0.21%
Jan 2026	38.9%	47.2%	10.8%	1.9%	0.85%	0.38%
Feb 2026	38.7%	47.3%	10.6%	1.9%	0.85%	0.7%
Mar 2026	35.1%	52.1%	9.5%	2.1%	0.77%	0.42%
Apr 2026	38.6%	47.3%	10.5%	2.3%	0.85%	0.38%
May 2026	39.7%	48.3%	8.9%	2%	0.58%	0.58%
Jun 2026	38.6%	47.2%	10.5%	2.3%	0.69%	0.57%
Jul 2026	37.9%	46.3%	12.4%	2.3%	0.83%	0.37%
Aug 2026	42.7%	42.7%	11.4%	2.1%	0.77%	0.23%
Sep 2026	—	—	—	—	—	—

How has the American Crafts and Spellbinders comparison changed over the last 12 months?

3 findings

Spellbinders was ahead of American Crafts in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, American Crafts’ estimated Share of Search among craft supplies worldwide moved from 0.21% to 0.23%, and its estimated monthly branded searches held steady at 4.4K.
Across the 11 months ending August 2026, Spellbinders’ estimated Share of Search among craft supplies worldwide moved from 2% to 2.1%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for craft supplies worldwide in August 2026?

0 changes

Neither American Crafts nor Spellbinders moved beyond provider rounding among craft supplies in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using American Crafts’ and Spellbinders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.