Brandwave

Fiskars vs Neta:Which is more popular?

In September 2026, Fiskars had more branded searches than Neta among watering can brands worldwide. Fiskars had about 167,000 branded searches, while Neta had 110,000. Fiskars made up 30% of all watering can brand searches we track, and Neta accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about watering can brands, Fiskars appeared in two of the five answers and Neta in none.

Among watering can brands worldwide in September 2026

Who do people search for more?

Fiskars, about 52% more searches than Neta

Fiskars 167K searchesNeta 110K searches

Who does AI mention more?

Fiskars, mentioned in 2 of 5 answers, Neta in 0

Fiskars in 2 of 5Neta in 0 of 5

Who does AI recommend more?

Fiskars, the only one of the two named

Fiskars first in 2Neta never named

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Top watering can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neta did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haws1st
  2. Behrens2nd
  3. Fiskars3rd
  4. Gardena–
  5. Neta–
  6. Hozelock–
  7. Burgon & Ball–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haws4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behrens3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watering can brands

5 answers
  • Asked ChatGPT

    “Which watering can brand should I buy?”

    1. 1Haws
    2. 2Fiskars
    3. 3Behrens
  • Asked ChatGPT

    “What are the best watering can brands?”

    1. 1Haws
    2. 2Behrens
    3. 3Fiskars
  • Asked ChatGPT

    “What's the best watering can brand for houseplants and garden?”

    1. 1Haws
    2. 2Behrens
  • Searched Google, AI Overview

    “best watering can”

    1. 1Haws
  • Searched Google, AI Overview

    “watering can for plants”

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Fiskars or Neta more popular in search?

    This chart shows how often people search Google for Fiskars and Neta by name. Each line represents a brand's share of searches for all eight watering can brands we track, month by month, from English-language searches worldwide.

    Fiskars and Neta among watering can brands worldwide, by month

    Share of searches by month for Fiskars, Neta. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaFiskarsNetaBehrensHawsHozelockBurgon & BallDraper
    Oct 202531.5%30.3%25.8%3.5%5.2%2.8%0.92%<0.01%
    Nov 202530%33.9%24.5%4%4%2.2%1.3%<0.01%
    Dec 202528.7%35.1%23.4%3.9%4.7%2.6%1.6%<0.01%
    Jan 202626.8%31.6%26.8%6.6%4.4%2.9%0.95%<0.01%
    Feb 202634.4%31.7%22.9%3.1%3.8%3.1%1%<0.01%
    Mar 202642.6%26.9%19.1%2.6%3.1%4.7%1%<0.01%
    Apr 202647.1%26.5%14.1%2.3%2.8%6.3%0.94%0.01%
    May 202650.8%24.4%12.4%2%2.5%6.8%1%0.04%
    Jun 202649.8%22.7%14.9%2.4%2.4%6.7%0.97%0.02%
    Jul 202643.4%26%15.8%2.6%2.6%8.7%0.85%0.04%
    Aug 202639.5%30.1%17.7%2.9%3.6%5.3%0.94%0.01%
    Sep 202636.1%30%19.8%5.9%4%3.3%0.88%<0.01%

    How has the Fiskars and Neta comparison changed over the last 12 months?

    3 findings
    • Fiskars was ahead of Neta in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Fiskars’ share of searches among watering can brands worldwide moved from 30.3% to 30%, and its estimated monthly branded searches moved from 159K to 167K.
    • Across the 12 months ending September 2026, Neta’s share of searches among watering can brands worldwide moved from 25.8% to 19.8%, and its estimated monthly branded searches moved from 135K to 110K.

    How did search popularity change for watering can brands worldwide in September 2026?

    1 change
    1. In September 2026, Neta gained share of searches among watering can brands worldwide, from 17.7% to 19.8%.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Fiskars’ and Neta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Fiskars

    3 branded search terms

    • fiskars
    • fiskars scissors
    • fiskars weed puller

    Neta

    1 branded search term

    • neta

    How the Brand Demand Index is measured

    Other head-to-heads among watering can brands

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