Behrens vs Burgon & Ball:Which is more popular?
In September 2026, Behrens had more branded searches than Burgon & Ball among watering can brands worldwide. Behrens had about 33,100 branded searches, while Burgon & Ball had 4,880. Behrens made up 5.9% of all watering can brand searches we track, and Burgon & Ball accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about watering can brands, Behrens appeared in three of the five answers and Burgon & Ball in none.
Who do people search for more?
Behrens, about 7 searches for every 1 for Burgon & Ball
Who does AI mention more?
Behrens, mentioned in 3 of 5 answers, Burgon & Ball in 0
Who does AI recommend more?
Behrens, the only one of the two named
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Top watering can brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Behrens was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Burgon & Ball did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haws4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Behrens3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fiskars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watering can brands
5 answers
Asked ChatGPT
“Which watering can brand should I buy?”
Asked ChatGPT
“What are the best watering can brands?”
Asked ChatGPT
“What's the best watering can brand for houseplants and garden?”
Searched Google, AI Overview
“best watering can”
- 1Haws
- 1
Searched Google, AI Overview
“watering can for plants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Behrens or Burgon & Ball more popular in search?
This chart shows how often people search Google for Behrens and Burgon & Ball by name. Each line represents a brand's share of searches for all eight watering can brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Behrens, Burgon & Ball. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Fiskars | Neta | Behrens | Haws | Hozelock | Burgon & Ball | Draper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 30.3% | 25.8% | 3.5% | 5.2% | 2.8% | 0.92% | <0.01% |
| Nov 2025 | 30% | 33.9% | 24.5% | 4% | 4% | 2.2% | 1.3% | <0.01% |
| Dec 2025 | 28.7% | 35.1% | 23.4% | 3.9% | 4.7% | 2.6% | 1.6% | <0.01% |
| Jan 2026 | 26.8% | 31.6% | 26.8% | 6.6% | 4.4% | 2.9% | 0.95% | <0.01% |
| Feb 2026 | 34.4% | 31.7% | 22.9% | 3.1% | 3.8% | 3.1% | 1% | <0.01% |
| Mar 2026 | 42.6% | 26.9% | 19.1% | 2.6% | 3.1% | 4.7% | 1% | <0.01% |
| Apr 2026 | 47.1% | 26.5% | 14.1% | 2.3% | 2.8% | 6.3% | 0.94% | 0.01% |
| May 2026 | 50.8% | 24.4% | 12.4% | 2% | 2.5% | 6.8% | 1% | 0.04% |
| Jun 2026 | 49.8% | 22.7% | 14.9% | 2.4% | 2.4% | 6.7% | 0.97% | 0.02% |
| Jul 2026 | 43.4% | 26% | 15.8% | 2.6% | 2.6% | 8.7% | 0.85% | 0.04% |
| Aug 2026 | 39.5% | 30.1% | 17.7% | 2.9% | 3.6% | 5.3% | 0.94% | 0.01% |
| Sep 2026 | 36.1% | 30% | 19.8% | 5.9% | 4% | 3.3% | 0.88% | <0.01% |
How has the Behrens and Burgon & Ball comparison changed over the last 12 months?
3 findings
- Behrens was ahead of Burgon & Ball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Behrens’ share of searches among watering can brands worldwide moved from 3.5% to 5.9%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
- Across the 12 months ending September 2026, Burgon & Ball’s share of searches among watering can brands worldwide moved from 0.92% to 0.88%, and its estimated monthly branded searches moved from 4.8K to 4.9K.
How did search popularity change for watering can brands worldwide in September 2026?
1 change
In September 2026, Behrens overtook Hozelock and Haws to rank 4th among watering can brands worldwide, with 5.9% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Behrens’ and Burgon & Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Behrens
1 branded search term
- behrens
Burgon & Ball
2 branded search terms
- burgon and ball
- burgon ball
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