Oregon vs Stihl:Which is more popular?
In September 2026, Oregon had more branded searches than Stihl among chainsaw chain brands worldwide. Oregon had about 1.2 million branded searches, while Stihl had 1.1 million. Oregon made up 33.4% of all chainsaw chain brand searches we track, and Stihl accounted for 29%. When we asked ChatGPT and Google AI Overviews about chainsaw chain brands, Oregon appeared in all five answers and Stihl in four. Oregon was mentioned before Stihl in every answer.
Who do people search for more?
Oregon, about 15% more searches than Stihl
Who does AI mention more?
Oregon, mentioned in every answer we collected
Who does AI recommend more?
Oregon, named ahead of Stihl in every answer
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Top chainsaw chain brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oregon appeared in all five answers. Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oregon was listed before Stihl in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oregon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Carlton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Archer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw chain brands
5 answers
Asked ChatGPT
“Which chainsaw chain brand should I buy?”
Asked ChatGPT
“What are the best chainsaw chain brands?”
Asked ChatGPT
“What's the best chainsaw chain brand for a replacement chain?”
Searched Google, AI Overview
“replacement chainsaw chain”
Searched Google, AI Overview
“sharp chainsaw chain”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Oregon or Stihl more popular in search?
This chart shows how often people search Google for Oregon and Stihl by name. Each line represents a brand's share of searches for all six chainsaw chain brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oregon, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oregon | Stihl | Husqvarna | Archer | ECHO | Carlton |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 28.9% | 32.2% | 11.9% | 0.39% | 0.02% |
| Nov 2025 | 24.8% | 33.8% | 29.8% | 11% | 0.54% | 0.02% |
| Dec 2025 | 26.8% | 34.5% | 26.5% | 11.9% | 0.32% | 0.02% |
| Jan 2026 | 32.8% | 28.2% | 26.7% | 12% | 0.22% | 0.02% |
| Feb 2026 | 25.8% | 31.6% | 30.9% | 11.4% | 0.25% | 0.02% |
| Mar 2026 | 26.2% | 32.4% | 31.6% | 9.5% | 0.31% | 0.02% |
| Apr 2026 | 19.9% | 30.9% | 35.8% | 13.1% | 0.35% | 0.01% |
| May 2026 | 24.5% | 30% | 36.3% | 8.9% | 0.29% | 0.01% |
| Jun 2026 | 26.2% | 32.2% | 31.7% | 9.6% | 0.31% | 0.01% |
| Jul 2026 | 29.6% | 29.9% | 29.3% | 10.8% | 0.35% | 0.01% |
| Aug 2026 | 33.5% | 28.8% | 27.3% | 10.1% | 0.33% | 0.01% |
| Sep 2026 | 33.4% | 29% | 27.2% | 10% | 0.4% | 0.02% |
How has the Oregon and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Oregon took it in January 2026, Stihl took it in February 2026, Oregon took it in August 2026.
- Across the 12 months ending September 2026, Oregon’s share of searches among chainsaw chain brands worldwide moved from 26.6% to 33.4%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Stihl’s share of searches among chainsaw chain brands worldwide moved from 28.9% to 29%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for chainsaw chain brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Oregon worldwide rose 21.6% over 12 measured months, from 1M to 1.2M in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Oregon’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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