Brandwave

Archer vs Carlton:Which is more popular?

In September 2026, Archer had more branded searches than Carlton among chainsaw chain brands worldwide. Archer had about 369,000 branded searches, while Carlton had 590. Archer made up 10% of all chainsaw chain brand searches we track, and Carlton accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about chainsaw chain brands, Carlton appeared in three of the five answers and Archer in none.

Among chainsaw chain brands worldwide in September 2026

Who do people search for more?

Archer, about 625 searches for every 1 for Carlton

Archer 369K searchesCarlton 590 searches

Who does AI mention more?

Carlton, mentioned in 3 of 5 answers, Archer in 0

Carlton in 3 of 5Archer in 0 of 5

Who does AI recommend more?

Carlton, the only one of the two named

Carlton first in 3Archer never named

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Top chainsaw chain brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carlton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Archer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oregon1st
  2. Stihl2nd
  3. Husqvarna3rd
  4. Carlton4th
  5. Archer–
  6. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oregon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Archer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw chain brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Archer or Carlton more popular in search?

This chart shows how often people search Google for Archer and Carlton by name. Each line represents a brand's share of searches for all six chainsaw chain brands we track, month by month, from English-language searches worldwide.

Archer and Carlton among chainsaw chain brands worldwide, by month

Share of searches by month for Archer, Carlton. The figures are in the table below the chart.

View monthly share of searches table
MonthOregonStihlHusqvarnaArcherECHOCarlton
Oct 202526.6%28.9%32.2%11.9%0.39%0.02%
Nov 202524.8%33.8%29.8%11%0.54%0.02%
Dec 202526.8%34.5%26.5%11.9%0.32%0.02%
Jan 202632.8%28.2%26.7%12%0.22%0.02%
Feb 202625.8%31.6%30.9%11.4%0.25%0.02%
Mar 202626.2%32.4%31.6%9.5%0.31%0.02%
Apr 202619.9%30.9%35.8%13.1%0.35%0.01%
May 202624.5%30%36.3%8.9%0.29%0.01%
Jun 202626.2%32.2%31.7%9.6%0.31%0.01%
Jul 202629.6%29.9%29.3%10.8%0.35%0.01%
Aug 202633.5%28.8%27.3%10.1%0.33%0.01%
Sep 202633.4%29%27.2%10%0.4%0.02%

How has the Archer and Carlton comparison changed over the last 12 months?

3 findings
  • Archer was ahead of Carlton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Archer’s share of searches among chainsaw chain brands worldwide moved from 11.9% to 10%, and its estimated monthly branded searches moved from 451K to 369K.
  • Across the 12 months ending September 2026, Carlton’s share of searches among chainsaw chain brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 620 to 590.

How did search popularity change for chainsaw chain brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Archer worldwide fell 18.2% over 12 measured months, from 451K to 369K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Archer’s and Carlton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Archer

3 branded search terms

  • archer
  • archer bars
  • archer chainsaw bar

Carlton

2 branded search terms

  • carlton chain
  • carlton chainsaw chain

How the Brand Demand Index is measured

Other head-to-heads among chainsaw chain brands

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